Software Engineering Manager, Basis
Auth Team
$136.9-185k
Advertising automation platform for omnichannel media
Be an early applicant
Advertising automation platform for omnichannel media
1001+ employees
Be an early applicant
$136.9-185k
1001+ employees
Company mission
To develop software and services that support the increasingly complex digital media landscape - and to improve the lives of the people working inside it.
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Company mission
To develop software and services that support the increasingly complex digital media landscape - and to improve the lives of the people working inside it.
5% employee growth in 12 months
Our take
The landscape of advertisement has changed dramatically over the years, with campaigners now needing to deliver video advertisements quickly and efficiently across a vast range of digital platforms. This is easier said than done, however, with the range of existing advertisement management platforms being slow, segmented, and antiquated.
Basis provides a digital marketing platform that allows users to manage advertisement campaigns across a variety of digital platforms. The demand-side platform provides a variety of automated tools that facilitate publishing quick and large-scale changes to campaigns, in addition to providing analytical insights and other innovative assistance tools.
Whilst other DSPs are providing digital marketing tools for advertisement management, Basis stands out by providing an all-in-one, fully unified platform. By covering all the bases, the company claims to be the first single sign-on media automation platform that can deliver to the variety of channels and vendors required in modernized advertising.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
May 2015
$30m
SERIES B
Dec 2010
$22.5m
SERIES A
Total funding: $52.5m
Leadership
Shawn Riegsecker
(Founder & CEO)Co-Founder and Co-Chairman at Unite America, and Board Member of the Metropolitan Planning Council. Started their career as Director of Akron Beacon Journal, before VP roles at cleveland.com and Everstream Solutions.