Head of Social, Blank Street
$120-140k
+ Equity
Coffee chain
Be an early applicant
Coffee chain
501-1000 employees
Be an early applicant
$120-140k
+ Equity
501-1000 employees
Company mission
To become the defining food and beverage brands of our generation.
Role
Who you are
- A strong creative leader with a distinct, defensible point of view
- Experience owning social strategy and creative direction at a high-growth lifestyle, fashion, or beauty brand
- Comfortable presenting to senior stakeholders and advocating for brand-first thinking
- Experienced in building systems, not just campaigns
- Deep understanding of how social platforms shape brand perception
- High standards for taste, clarity, and cultural relevance
- 8–10+ years in creative, brand, or social leadership roles
- Clear ownership of a social channel or brand ecosystem
- Experience managing and developing creative talent
- Portfolio demonstrating both aesthetic strength and strategic thinking
What the job involves
- As Blank Street scales, we need someone who can own not just how our content looks, but what it stands for
- As our Head of Social, you will define the creative POV across our social channels and ensure that what we publish builds long-term brand equity, not just short-term noise
- Reporting into our Global Creative Director, you’ll partner closely with US & UK Marketing to shape a cohesive, scalable content system that reflects who we are as a brand, and protect that standard as we grow
- Define and evolve the creative POV across all social platforms
- Build a clear content framework that balances brand storytelling, product education, and campaign support
- Lead and develop members of the content team, raising the bar for craft and clarity
- Partner cross-functionally with Marketing to translate campaign goals into brand-led executions
- Establish a scalable visual and editorial system that can grow with the business
- Own insights and reporting in partnership with Marketing, using data to inform creative decisions without diluting brand integrity
Our take
More people deserve great coffee and Blank Street strives to make this possible. Blank Street’s formula involves technology enabled, micro-footprint brick-and-mortar spaces which operate at a cheap price meaning they can produce excellent coffee, also, at a reasonable price.
What started as one electric-powered coffee cart in 2020 has expanded to over 90 locations across the US and the UK. Blank Street wants to serve coffee cheaper than Starbucks but tastier than Dunkin’ Donuts – its main competitors – and has done so with automation, specifically Eversys espresso makers that can produce 700 drinks an hour.
The chain has received mighty financing too, including from real estate tycoon Tishman Speyer as well as from General Catalyst Partners and Tiger Global Management. This brand is certainly making its mark as its growth has remained at an impressive rate, especially following its entrance into the thriving coffee shop market in the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$20m
EARLY VC
Oct 2021
$25m
SERIES A
Total funding: $52m
Company HQ
South Williamsburg, NY
Leadership
Issam Freiha
(Co-Founder & CEO)Issam co-founded Blank Street in 2020 alongside Vinay. Previously, he was a Partner at Reshape Ventures and Graduated from Columbia University with a BA in Economics & Statistics.
Vinay Menda
(Co-Founder & President)Vinay graduated from NYU Stern School of Business with a Bachelor's Degree in Finance in 2015. And he is currently a Managing Partner at Reshape Ventures.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Blank Street