Product Marketing Manager, Coinbase
Prediction Markets
$140.1-164.8k
Digital currency exchange
Be an early applicant
Digital currency exchange
1001+ employees
Be an early applicant
$140.1-164.8k
1001+ employees
Company mission
To increase economic freedom for more than 1 billion people.
Role
Who you are
- 5+ years of marketing experience within the trading/crypto or FinTech space
- Demonstrated track record of ideating and implementing growth strategies on products
- Demonstrated track record of creating customer segmentation and insights
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
What the job involves
- As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions
Our take
Coinbase has built a reputation as one of the most accessible entry points into the world of cryptocurrency. With features like crypto wallets, direct bank account linking, and merchant payment tools, it's helping bring crypto into the mainstream. But the company isn't just relying on its early success, it's evolving fast to stay relevant in a rapidly changing market.
For example, its doubled down on institutional clients, now serving as the custodian for the majority of approved Bitcoin and Ethereum ETFs. Its Prime platform also offers a full suite of services for hedge funds, asset managers, and financial institutions. As demand for regulated crypto products rise globally (particularly in Asia), Coinbase is ready to expand.
Its also making moves to engage with younger audiences, by partnering with Riot Games to sponsor global eSports events for League of Legends and Valorant. This partnership highlights Coinbase's strategy to integrate Web 3.0 technologies into mainstream entertainment, aiming to bridge the gap between gaming and cryptocurrency for a new generation of users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2018
$300m
GROWTH EQUITY VC
Aug 2017
$108.1m
SERIES D
Total funding: $528.5m
Leadership
Brian Armstrong
(Co-Founder & CEO)Previously founded UniversityTutor.com, also worked as a Software Engineer at AirBnb
Alessia Haas
(CFO)Previously held various head positions, including VP at GE Healthcare, Director at Merrill Lynch and CFO at CIT Bank and Oz Management
Share this job
View 43 more jobs at Coinbase