PR & Communication Associate, Beyond Meat
$80-90k
More information about location
5+ days a week in office (El Segundo, CA)
Producer of plant-based meat
Job no longer available
Producer of plant-based meat
501-1000 employees
Job no longer available
$80-90k
More information about location
5+ days a week in office (El Segundo, CA)
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- Strong writing skills – impeccable grammar, strong storytelling skills and an ability to draft and adapt messaging based on objectives and audiences with minimal edits required. This will be a significant part of the role and will involve drafting both external and internal communications including, media messaging, press releases, briefing sheets, bios, website/blog copy, keynote presentations and more
- Previous media relations experience and contacts – fluency in media outreach and successful history of securing media to cover company and product news, attend brand events, etc
- Proactive, can-do attitude – an ambitious go-getter who takes initiative, is forward thinking and always goes above and beyond the task at hand
- Bachelor’s degree in public relations, communications, marketing, or relevant field
- Preferred 2-3 years of experience in the PR or communications field, ideally at a PR agency
- Strong written and verbal communication skills are critical
- Proficiency in Google Suite and MS Office Suite, specifically PowerPoint, Excel, Slides and Sheet
- Able to work collaboratively and independently, multitask and manage a varied, high-volume workload within the ever-changing digital ecosystem
What the job involves
- The PR & Communication Associate will assist in supporting Beyond Meat’s day-to-day global communications efforts with an emphasis on consumer PR and media relations efforts.
- Responsibilities will include extensive drafting of messaging, media materials, blog posts and e-newsletter copy as well as media outreach and helping to execute consumer PR programs and initiatives.
- We’re looking for a passionate go-getter who can juggle multiple priorities, thrives under pressure, and is willing to flex beyond their level to take on new roles and responsibilities
- Drafting of materials including messaging, press releases, briefing sheets, blog posts, e-blasts, etc
- Maintaining and growing relationships with key food media including media outreach, pitching and engagement
- Assist in the coordination and staffing of onsite media visits
- Lead the creation of recap slides and reports
- Manage the PR calendar and communicate real time updates to holistic team members
- Collaborate with the social/digital to amplify content across earned & owned channels
- Work with the broader marketing team on key campaigns and brand moments
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
Salary benchmarks
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