Digital PR Manager, Insurify
+ Stock options
Office located in Cambridge, MA
Insurance quote comparison platform
Job no longer available
Insurance quote comparison platform
101-200 employees
Job no longer available
+ Stock options
Office located in Cambridge, MA
101-200 employees
Company mission
Insurify's mission is to help people quickly and easily save money on insurance.
Role
Who you are
- A self-starter who is comfortable using data in storytelling
- A minimum of 4 years of combined writing, data analysis or digital PR experience
- You already understand how links and mentions make an impact on SEO and LLMs
- You have experience mentoring, supporting or managing junior team members in their day-to-day PR activities
- You are excited and have experience about brainstorming new data-driven content ideas
- You are always looking for incremental ways to improve whatever you and the greater team are working on
- You love writing and have strong communication skills
- You understand how to adapt communication styles for the situation
- You are an analytical person who dives deep to understand the “why” behind questions
- You are a detailed-oriented person who takes time to understand what will engage your audience
- You are understand how to tailor pitches that support the story a journalist wants to tell
- You have experience reporting on and presenting campaign performance to non-SEO and PR team members and leaders
- You have used Buzzstream or a similar technology to pitch and manage campaigns
- You have a portfolio of media wins that demonstrate your ability to work with journalists
- You have experience media training/writing media briefs for in-house experts prior to interviews
- You value representing data and insights in a way that engage journalists but keep the data defensible
What the job involves
- Support audience growth goals through earning references, citations and backlinks to Insurify in key digital media outlets
- Curate media and contact lists for our key target audience cohorts, including key media outlets such as major publications, national and regional news media
- Build and nurture relationships with journalists and editors at these key media outlets, understanding their interests and how our data, content, studies and reports can resonate with them and their audiences
- Regularly review successes and opportunities for improvements to build an experimentation program designed to test, learn, and optimize all input processes that drive towards our outreach and audience growth goals
- Work to keep on top of key media trends and breaking news
- Play a key role in creating a proactive content strategy that drives media attention and builds authority
- Analyze competitor content and successes to identify opportunities for improvement
- Manage the digital PR strategy for topics including auto and homeownership in relation to insurance
- Own outreach campaigns from ideation of data content to pitching to reporting
- Mentor and support junior team members to help them incrementally improve and grow
- Come up with new reactive and proactive digital pr strategies that make Insurify the go to source for all insurance insight
- Find opportunities to align our proprietary data and insights with the new cycle
Our take
Insurify is a company that sets out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has generated over 26 million quotes, representing over 44 million dollars saved for consumers.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
Insurify is up against fierce competition in the insurtech industry, with other comparison-shopping sites like The Zebra, Root Insurance, and Coverhound all offering similar services. That said, the company has expanded its operations substantially in recent years. Most of its recent fundraise is cited to support acquisitions (it has already announced plans to acquire Compare.com). It is also partnering with MassMutual to strengthen its market leadership.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Remote-optional workplace
- Unlimited PTO
- Competitive medical, dental, and vision benefits
- HSA/FSA options
- Catered lunches, free snacks and beverages in the office
- 401(k) with matching contributions
- Company stock options
- Learning & development stipends
Company HQ
Kendall Square, Cambridge, MA
Leadership
Snejina Zacharia
(CEO & Co-Founder)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(CPO & Co-Founder)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Board Member & Co-Founder)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
Salary benchmarks
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