Head of Marketing Analytics, Gusto
$158-220k
Salary may vary with location
2-3 days a week in office
Automated payroll, benefits & HR platform
Job no longer available
Automated payroll, benefits & HR platform
1001+ employees
Job no longer available
$158-220k
Salary may vary with location
2-3 days a week in office
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- The ideal candidate is a data-driven leader who can dive deep into analysis, build scalable reporting systems, and effectively communicate key findings to drive business growth
- 8+ years of experience in marketing analytics, data science with a focus on digital marketing and growth
- Strong proficiency in SQL, Python, or R for data analysis and automation
- Expertise in BI tools such as Tableau, Looker, Power BI, or similar
- Deep understanding of marketing channels (paid, organic, social, email, etc.), attribution modeling, and performance metrics
- Experience in presenting insights to executive leadership and influencing business decisions
- Ability to balance hands-on analytical work with strategic planning and team leadership
- Knowledge of A/B testing, experimentation frameworks, and statistical methodologies
- Excellent problem-solving skills, with a data-driven mindset and strong business acumen
- Experience with data warehouses (BigQuery, Snowflake, Redshift) and marketing automation tools is a plus
What the job involves
- We are seeking a highly skilled and hands-on Head of Marketing Analytics to lead our marketing data strategy, provide actionable insights, and drive data-informed decision-making
- This role requires a unique blend of analytical expertise, dashboard development, and strategic storytelling to influence executive stakeholders
- Analytics & Insights: Conduct in-depth analysis of marketing performance, customer acquisition, conversion funnels, and retention to uncover trends and opportunities
- Dashboard Development: Build and maintain intuitive, scalable dashboards using tools like Tableau, Looker, or Power BI to provide real-time visibility into key marketing KPIs
- Data-Driven Strategy: Collaborate with marketing, product, and sales teams to optimize campaigns, improve ROI, and drive strategic decision-making
- Executive Communication: Translate complex data insights into compelling narratives and present actionable recommendations to senior leadership
- Attribution Modeling: Develop and refine multi-touch attribution models to better understand customer journeys and marketing effectiveness
- Stakeholder Collaboration: Partner with finance, data science, and engineering teams to ensure data accuracy, governance, and infrastructure scalability
- Team Leadership & Mentorship: Hire, mentor, and develop a high-performing marketing analytics team while remaining hands-on with analysis
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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