Senior Manager of DTC Growth, SharkNinja
$117-155k
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$117-155k
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 7+ years of experience in product management, IT program management, or e-commerce technology, with at least 3 years in a DTC or marketplace-focused role
- Hands-on experience with TikTok Shop (seller central, live commerce, Aftership, or affiliate program) in at least one market
- Demonstrated track record managing multi-region e-commerce or marketplace rollouts
- Strong understanding of marketplace integration architecture including catalog feeds, order management, inventory sync, and payment flows
- Experience writing product requirements and managing agile development cycles
- Proven ability to influence without authority across global, cross-functional teams
- Excellent communication skills — able to translate technical complexity for business audiences and commercial goals for technical teams
Desirable
- Experience with middleware/integration platforms such as Aftership, ChannelAdvisor, Pipe17, Linnworks, or similar
- Familiarity with Salesforce Commerce Cloud, OIC or comparable ERP/OMS platforms
- Exposure to additional social commerce platforms (Instagram Shopping, YouTube Shopping, Pinterest)
- Knowledge of regional marketplace ecosystems in Southeast Asia, Europe, or Latin America
- Background in consumer electronics or hard goods categories a plus
What the job involves
- SharkNinja is expanding its Direct-to-Consumer digital footprint at a global scale. The Senior Manager, DTC Growth will serve as the product and technology owner for our TikTok Shop global expansion and emerging regional marketplace integrations
- Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution — owning the roadmap, integrations, and platform capabilities that power SharkNinja's next phase of DTC growth
- TikTok Shop Global Expansion
- Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond)
- Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing
- Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows
- Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions
- Regional Marketplace Strategy & Expansion
- Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, MercadoLibre) based on market size, feasibility, and strategic fit
- Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers
- Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience
- Product Management & Roadmap Ownership
- Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility
- Write clear product requirements, user stories, and acceptance criteria for IT development teams
- Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders
- Evaluate and manage relationships with third-party platform vendors, integration partners, and technology solutions
- Cross-Functional Leadership
- Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and TikTok Shop initiatives
- Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions
- Present roadmap updates, business cases, and post-launch performance reviews to senior leadership including the Global VP of DTC Product
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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