Director of Product Marketing, Fieldguide
$220-260k
Offers equity and bonus
Software for assurance & advisory firms
Be an early applicant
Software for assurance & advisory firms
101-200 employees
Be an early applicant
$220-260k
Offers equity and bonus
101-200 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- While strategic thinking is critical, this leader must also be hands-on in defining launches, building narratives, enabling sales, and ensuring product marketing work shows up clearly and effectively across customer touchpoints
- 10+ years of vertical SaaS marketing experience, with 5+ years leading product marketing teams
- Proven ability to use AI to 5x the impact of the product marketing team
- Proven ability to translate complex products into clear GTM strategies and successful launches
- Strong execution bias. You are comfortable getting into the details and doing the work, not just setting direction
- Deep understanding of how sales teams sell and what they need to be effective in the field
- Exceptional storyteller who can simplify complex concepts into clear, compelling narratives
- Customer- and market-obsessed, with a strong instinct for buyer needs, pain points, and buying triggers
- Comfortable using data and insights to inform decisions and measure impact
- Thrives in a fast-paced, high-growth environment where clarity, ownership, and follow-through matter
What the job involves
- Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses
- As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust
- We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide
- The Director, Product Marketing will lead and scale product marketing at Fieldguide, owning positioning, messaging, and go-to-market strategy for our AI-powered platform
- Reporting to the Vice President, Product, this role is responsible for translating product capabilities into clear, compelling GTM strategies that drive adoption, revenue, and category leadership
- This is a highly execution-oriented leadership role
- You will partner closely with Product, Marketing, Sales, and Customer Success to ensure Fieldguide knows who we are building for, how we win, and how we bring products to market successfully
- Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks across executives, practitioners, and operators
- Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels
- Translate product strategy and roadmap into clear GTM priorities that align with company objectives
- Establish product marketing best practices, processes, and frameworks that scale with the business
- Lead end-to-end GTM strategy for product launches and major feature releases, from scoping and tiering to messaging, enablement, and measurement
- Partner with Product to define launch goals, success metrics, and adoption targets, and ensure launches deliver measurable impact
- Ensure launches are tightly coordinated across Product, Sales, Marketing, and Customer Success
- Drive category-level storytelling that positions Fieldguide as the leading AI platform for audit and advisory
- Think deeply about how Fieldguide products are sold and what sales teams need to win
- Partner with Sales leadership to define enablement strategy, including core narratives, pricing and ROI stories, objection handling, and competitive differentiation
- Oversee the creation of high-impact sales assets, training materials, and launch enablement that are practical, clear, and used in the field
- Ensure messaging and enablement reflect real customer pain points, buying triggers, and decision criteria
- Establish and own a customer intelligence motion, including customer interviews, win/loss analysis, and competitive research
- Synthesize customer and market insights into actionable recommendations for Product strategy and GTM execution
- Stay closely connected to trends in audit, assurance, advisory, and compliance, ensuring Fieldguide remains relevant and differentiated
- Own pricing and value articulation in partnership with Product, Finance, and Sales
- Develop clear ROI narratives and value frameworks that resonate with firm leadership and economic buyers
- Ensure pricing and value messaging are well understood and effectively used by GTM teams
- Hire, mentor, and grow a high-performing product marketing team
- Act as a hands-on leader who balances strategic direction with direct execution when needed
- Partner closely with Demand Generation, Brand, and Content Marketing to ensure product marketing fuels pipeline, adoption, and market awareness
- Serve as a trusted cross-functional leader who drives alignment and momentum across teams
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide received an impressive funding injection in 2024 that will help expand the kinds of audits its product applies to, as well as grow its team.
Fieldguide has already netted some key audit and advisory firms as clients, suggesting that the young company is onto something good. Internal productivity tools are booming across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2024
$30m
SERIES B
Mar 2022
$17m
SERIES A
Total funding: $47.4m
Company benefits
- Health
- Dental
- PTO
Company HQ
Eureka Valley, San Francisco, CA
Leadership
Chris Szymansky
(Co-Founder & CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(Co-Founder & CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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