Mobile App Head of Growth & Monetization, Arise
Weight loss app
Job no longer available
Weight loss app
1-20 employees
Job no longer available
1-20 employees
Company mission
To help, support and motivate our users to become a happier version of themselves.
Role
Who you are
- Proven experience as a CMO or in a similar role
- At least 4 years of work experience in a similar business environment (App background & experience in performance marketing is an advantage)
- Knowledge in pricing, conversion optimization and data analysis
- Experience in planning, managing and executing multi-channel, multi-segment marketing campaigns
Desirable
- Can't wait to grow our company by working strategically, multitasking, and prioritizing actions that lead to results
- Thrive when working autonomously and taking responsibility for setting and meeting goals based on KPIs
- Prefer getting things done over needless bureaucracy and meetings that could have been emails
- Consider yourself an expert at finding & implementing growth hacks
- Have excellent prioritization skills - especially if you love the Pareto principle
- Face the chaos of a growing team by saying: I will define a process
- Have a strong ability to prioritize tasks in regards to results, meet deadlines and excite customers with the right wordings
- Are fluent in English (German or Russian is an advantage)
What the job involves
- Take responsibility for the success of our product
- Boost our sales by developing a scalable marketing & communication strategy
- Set and achieve strategic goals related to digital advertising and marketing campaign initiatives
- Ensure a clear line in all of our marketing activities across all channels: from the idea to the execution
- Take care of customer activation & retention
- Take responsibility for the expansion of our markets and target groups
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
- Grow a team around you based on your success
Our take
The weight loss industry is huge, and if you’re set on a physical transformation, it can be difficult to know where to start. Arise aims to be the app that helps you on your way to body confidence.
It’s essentially a calorie counting app - input everything you eat, and the app keeps track of it, adds it up, and checks that you’re within your calorie target for the day. There are in-app rewards for keeping up with your food input, and autofill capabilities if you’re noting down a meal you’ve put into the app before. Alongside calories, you can log your weight to see how it changes over time.
But as we said earlier, weight loss is a vast industry and Arise struggles to stand out from competitors like Noom. As well as this, attitudes towards to weight are changing, and calorie counting is seen by some as fuelling a culture of eating disorders. Arise is also the name of a popular service aimed at treating eating disorders - and it’s hard to see how Arise can really breakthrough in a changing and overcrowded market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- 100% remote working
Company values
- Ownership - We take full responsibility for our area of work, our expertise and the results we deliver
- Quality - We all know, quality lasts longer. We want to have good quality and structure in our work and also deliver high quality products, that excite our customers
- Efficiency - We are always looking for simple and intelligent solutions to achieve our ambitious goals while at the same time minimizing resources
- Joy - We strive for satisfaction and create a positive working environment where people are happy to contribute every day. We maintain a positive attitude to our work at all times, even in the most difficult situations, with the aim of being proud of our work at the end of each day
- Value the customer - Our top priority is delivering value and supporting our clients on their path to a healthy life
Company HQ
Kouklia, Paphos
Leadership
Bernhard Borchardt
(CEO)Previously Web, iPhone and iOS Developer for Spotlight Verlag GmbH.
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