Mobile App Head of Growth & Monetization, Arise
Weight loss app
Job no longer available
Weight loss app
1-20 employees
Job no longer available
1-20 employees
Company mission
To drive personal growth with beautiful, well-thought applications.
Role
Who you are
- Proven experience as a CMO or in a similar role
- At least 4 years of work experience in a similar business environment (App background & experience in performance marketing is an advantage)
- Knowledge in pricing, conversion optimization and data analysis
- Experience in planning, managing and executing multi-channel, multi-segment marketing campaigns
Desirable
- Can't wait to grow our company by working strategically, multitasking, and prioritizing actions that lead to results
- Thrive when working autonomously and taking responsibility for setting and meeting goals based on KPIs
- Prefer getting things done over needless bureaucracy and meetings that could have been emails
- Consider yourself an expert at finding & implementing growth hacks
- Have excellent prioritization skills - especially if you love the Pareto principle
- Face the chaos of a growing team by saying: I will define a process
- Have a strong ability to prioritize tasks in regards to results, meet deadlines and excite customers with the right wordings
- Are fluent in English (German or Russian is an advantage)
What the job involves
- Take responsibility for the success of our product
- Boost our sales by developing a scalable marketing & communication strategy
- Set and achieve strategic goals related to digital advertising and marketing campaign initiatives
- Ensure a clear line in all of our marketing activities across all channels: from the idea to the execution
- Take care of customer activation & retention
- Take responsibility for the expansion of our markets and target groups
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
- Grow a team around you based on your success
Our take
The weight loss industry is huge, and starting a physical transformation can often feel overwhelming when it comes to finding the right starting point. That's where Arise comes in, with the aim to be the app that guides users towards achieving body confidence.
It's essentially a calorie counting app. Users input everything they eat and the app tracks and adds up the calories, making sure they stay within their daily target. It also offers in-app rewards for consistent food logging and includes autofill features for meals previously entered.
The weight loss market is a competitive one and Arise faces its share of challenges. It must navigate shifting attitudes towards calorie counting, but with millions of downloads and availability in 10 languages, it has a solid foundation to grow upon and its likely its global reach will only continue to evolve.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Bernhard Borchardt
(CEO)Previously a Web, iPhone and iOS Developer for Spotlight Verlag GmbH.
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