GTM Lead, Flagright

• 3+ years of experience in business development, growth marketing, product marketing, or GTM strategy
• Ability to translate technical products into clear commercial narratives
• Experience building segmentation frameworks, sales playbooks, and competitive positioning
• Strong written and verbal communication skills
• Based in the Bay Area with the right to work in the USA (no visa sponsorship available), this is a fully in-person role at our Santa Clara office
• Willing and able to travel up to 30% of the time

Desirable

• Our GTM team is central to scaling Flagright. We are looking for a GTM Lead who can strengthen our positioning, improve win rates, and support complex enterprise opportunities alongside the CEO and sales leadership
• In this role, you will define product positioning, messaging frameworks, and segmentation strategy to ensure a clear and consistent narrative across the revenue organization
• You will also equip the sales team with playbooks, competitive insights, and enablement needed to succeed in deal cycles
• You will play a key role in translating market insights into GTM strategy, refining how Flagright competes, prioritizes segments, and wins in the global financial crime compliance market
• Positioning and messaging:
• Define product positioning and value propositions
• Create messaging frameworks by vertical, segment, persona, and channel
• Maintain a consistent narrative across the revenue organization
• Segmentation and ICP strategy:
• Define target segments, buyer personas, and priority verticals
• Identify adjacent segments and emerging market opportunities
• Guide BDR targeting and campaign prioritization
• Strategic deal support:
• Support enterprise opportunities with deal strategy and positioning
• Help structure RFP responses and requirement definitions
• Design competitive minefields that expose competitor weaknesses
• Sales enablement:
• Build sales playbooks, battlecards, and enablement materials
• Train AEs and BDRs on messaging and competitive positioning
• Competitive intelligence:
• Track competitors and market dynamics
• Maintain competitor positioning frameworks
• Product feedback loop:
• Gather insights from prospects, customers, and sales teams
• Translate market feedback into inputs for product development
• Lifecycle marketing & events:
• Plan and run lifecycle & reactivation campaigns with the marketing & sales teams
• Work closely with Field Marketing and Sales on event planning