Head of Marketing Analytics, Miro
$243.2-304k
+ Equity package
2-5 days a week in office
Visual workspace for innovation
Be an early applicant
Visual workspace for innovation
1001+ employees
Be an early applicant
$243.2-304k
+ Equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
- Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
- Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
- Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
- Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
- Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
- Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
What the job involves
- The Marketing Analytics team reports to the Head of Analytics and is transitioning from centralized support to a dedicated, embedded function
- This team partners with marketing leadership across Paid Acquisition, Lifecycle, Web & Growth, Brand, Product Marketing, and Pipeline Generation, while collaborating with Data Engineering, Analytics Platform, Marketing Ops, Sales Ops, and Finance
- This is an opportunity to scale a strategic function and elevate its impact
- Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions
- You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights
- You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance
- Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture
- Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
- Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
- Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation
- Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
- Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
- Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
Application process
- Recruiter Screen: A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro
- Hiring Manager: The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
- Skill Assesment: An interactive presentation to see your skills in action, based around a particular case study or business problem
- Meet the Team: Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
- Leadership Round: Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
Salary benchmarks
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