Retention Associate, Strava

• Driving Results with a Growth Mindset: You’re curious, proactive, and focused on impact. You seek out opportunities, solve problems, and deliver results in a fast-paced environment
• Being Data-Driven: You use data to inform decisions, identify opportunities, and continuously optimize for performance
• Collaborating Cross-Functionally: You communicate clearly and work seamlessly across teams to launch high-quality campaigns
• Thriving Through Change: You adapt quickly, learn on the fly, and adjust strategies as company goals evolve
• We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office —roughly three days per week
• 1–3 years of experience in growth or lifecycle marketing, ideally working with owned media (email, push, in-app)
• A data-driven mindset with experience designing and analyzing A/B tests
• Excellent attention to detail and organizational skills
• Strong communication skills and comfort working cross-functionally
• Ability to manage competing priorities and execute with support from your manager
• A positive, collaborative attitude and a willingness to roll up your sleeves

Desirable

• Lifecycle marketing is a key part of that mission
• We’re looking for an Associate Retention Marketer to join our Growth Marketing team to help activate, engage, and retain our diverse user base
• You’ll craft and execute personalized, data-informed campaigns that improve the athlete experience and drive measurable business outcomes
• Working closely with Product, Design, Partnerships, and other teams across Strava, you’ll help test, iterate, and scale experiments that deepen engagement and foster long-term retention
• Own the User Lifecycle: Execute and optimize campaigns across email, push, and in-app channels to drive activation, engagement, and retention
• Deliver Personalized Experiences: Use segmentation and behavioral data to craft timely, relevant messaging that resonates with our diverse user base
• Test, Learn, and Scale: Design A/B tests, analyze results, and apply insights to future campaigns. Drive a structured learning agenda that improves performance across the funnel
• Collaborate for High-Impact Execution: Partner with Product, PMM, Creative, and external agencies to build effective campaigns and user journeys
• Report on Results: Track and share performance, learnings, and insights that inform broader strategy and roadmap planning