SEO Manager, Big Health
£40-50k
Offers stock options
Digital mental healthcare portal
Be an early applicant
Digital mental healthcare portal
201-500 employees
Be an early applicant
£40-50k
Offers stock options
201-500 employees
Company mission
Big Health is on a mission to help millions back to good mental health.
Role
Who you are
- Degree in Marketing, Communications, or a related field (or equivalent experience)
- 3-5 years of proven SEO experience, ideally within healthcare, digital health, or another highly regulated sector
- Demonstrable track record of improving organic visibility, rankings, and conversions
- Strong knowledge of search engine algorithms and ranking factors
- Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs or similar
- Excellent communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders
- Experience collaborating with cross-functional teams, especially content and product
- Analytical mindset with strong skills in data interpretation and translating insights into action
What the job involves
- We’re looking for an experienced SEO Manager to manage and execute our organic search strategy and help more patients discover our evidence-based treatments for insomnia and anxiety & worry. This is a pivotal role in building sustainable organic visibility and growth
- You’ll work closely with our Marketing team to ensure patients can easily find us when searching for help, information, and treatment options online
- Manage and execute a comprehensive SEO strategy aligned with business objectives, with a focus on driving organic growth, patient acquisition, and long-term visibility
- Conduct keyword research to identify high-value search terms across insomnia, anxiety, and related mental health needs; map keywords to the customer journey to capture both informational and conversion-focused intent
- Optimise website architecture, landing pages, and content for both users and search engines, ensuring technical SEO best practices are met (site speed, mobile-friendliness, structured data, crawlability)
- Partner with the Content Manager to plan and optimise high-quality, patient-centred content that answers search intent, improves rankings, and supports our mission
- Monitor and analyse performance using Google Analytics, Search Console, SEMrush/Ahrefs and other SEO tools to track rankings, organic traffic, conversions, and ROI
- Develop and implement link-building strategies to increase authority and trust
- Continuously adapt strategy and processes based on industry developments and search engine algorithm changes, proactively reallocating resources to maintain and grow visibility
- Own the measurement framework and report on KPIs and insights to stakeholders, providing clear recommendations backed by data
- Educate and support internal teams on SEO best practices
Our take
Mental health has accelerated as a topic in public discussion over the past decade, leading to the rise of products such as Calm and Headspace, promoting positive mental health through meditation and quality sleep. Big Health delivers digital therapeutics for the most prevalent mental health conditions, beginning with "Sleepio" for insomnia, and "Daylight" for anxiety.
There are many products competing to become part of our daily routine for sleep and mental well-being, with some taking a more scientific approach than others. Big Health's products are scientifically backed, with its main product Sleepio being proven to help for sleep and mental health. The company's main selling point is that goals are personalized as the product learns about each user, delivering unique experiences for different people.
Given the complexity of mental wellness, there should be plenty of space for new techniques/products for years to come, meaning that Big Health should be afforded plenty space to grow. The company has taken the approach of selling to businesses (so it can provide the product to its employees) - a smart strategy as individuals aren't yet used to spending large amounts on mental well-being.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$75m
SERIES C
Jun 2020
$39m
SERIES B
Total funding: $129.1m
Company benefits
- 100% employee coverage for medical, vision, and dental
- Free access to Sleepio for poor sleep, Daylight for worry and anxiety, and additional mental health benefits
- 20 days of PTO plus eight holidays
- Year-end week off, Flex Fridays, and 10 days of paid sick leave per year
- $1k USD or £800 stipend — plus five paid days off — for professional development
- Work-from-home setup stipend
- Annual Summit in-person at our SF HQ (virtual when needed), and regular social events to keep bonds strong
- Employees are eligible for parental leave on day one
- Dependents are eligible for 50% coverage on our medical, vision and dental plans, plus access to Sleepio and Daylight
- Pension program with NEST
Company HQ
Financial District, San Francisco, CA
Leadership
Peter Hames
(President)Was formerly CEO of the company. Has 4 years of experience as an NHS Innovation Fellow. Previously the Head of Business Development for Lucky Voice (karaoke company). Was also a Board Member of the Digital Therapeutics Alliance.
Colin A. Espie
(Chief Scientist)Previously Senior Clinical Psychologist at NHS Greater Glasgow and Clyde, Clinical Director/Consultant Clinical Psychologist at the NHS. Currently also Professor of Sleep Medicine at University of Oxford.
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