Head of Customer Marketing, Thinkific
$174-218k
This role has a salary range of $156,000 – $195,000 – $234,000 CAD in Canada. Plus Bonus + Equity
Online course creation platform
Open for applications
Online course creation platform
201-500 employees
Open for applications
$174-218k
This role has a salary range of $156,000 – $195,000 – $234,000 CAD in Canada. Plus Bonus + Equity
201-500 employees
Company mission
To make it simple for entrepreneurs and established businesses – our Creator Educators - to scale and generate revenue by teaching what they know.
Role
Who you are
- Have 7+ years of experience in Customer Marketing with 3+ years of leadership experience. You’ve hired, managed, and grown high-performing teams
- Have built or scaled customer marketing, lifecycle, or community programs, either as a team lead or senior individual contributor
- Knows how to tell compelling customer stories and operationalize reference and review programs
- Is comfortable designing and optimizing lifecycle journeys across email, in-app, and CS-led channels
- Has planned and executed virtual events and webinars that drive value and spotlight customer success
- Thrives on cross-functional collaboration with CS, Sales, Product, and Brand teams
- Is passionate about community, education, and connection—you see customers not just as users, but as mentors and advocates
- Has the ability to balance strategy with execution, you can zoom out to design a roadmap or jump in to write a campaign brief
- Bring experience from B2B SaaS, product-led growth, customer education, or creator-centric platforms
- Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
What the job involves
- As Thinkific’s Director of Customer Marketing (12-month contract), your mission is to build and execute strategies that increase customer engagement and drive revenue growth by focusing on both upsell opportunities and expansion within existing customer segments
- This role is crucial in bridging the gap between self-serve users and our B2B (Plus) product, ensuring we deliver seamless customer experiences while maximizing revenue growth
- You’ll work cross-functionally with Marketing, Sales, Customer Success, and Product teams, leveraging data-driven insights to deepen relationships with our customers
- This role reports to the Senior Director of Revenue Marketing
- We’re not just about our customers' success; we’re also deeply committed to creating an environment where our team members can do their best work, grow in their careers, and feel valued every step of the way.
- Build and execute customer lifecycle marketing programs to increase product adoption, retention, and expansion
- Lead customer engagement strategies across self-serve and Plus motions, ensuring a cohesive message and experience across all product tiers
- Create targeted campaigns that drive upsell and cross-sell opportunities within our customer base
- Refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted, and broad educational campaigns
- Establish best-in-class customer engagement initiatives that nurture long-term relationships and encourage advocacy
- Optimize and scale customer reviews, referral programs, and loyalty initiatives that turn customers into Thinkific ambassadors
- Partner with Customer Success to optimize onboarding, training, and support programs for maximum customer impact
- Develop and execute customer demand generation campaigns aimed at expanding the pipeline by encouraging upsells from existing customers
- Leverage customer data to segment and personalize campaigns, ensuring the right message reaches the right audience at the right time
- Develop and manage a structured customer review program, encouraging satisfied users to leave feedback on platforms like G2 and Capterra
- Create and manage a customer communication strategy that nurtures and delights users, ensuring they receive helpful content, product updates, and engagement-driven campaigns
- Partner with support and knowledge base to create customer interaction touch points and optimize help articles and support experiences
- Monitor and analyze churn patterns, implementing data-driven initiatives to proactively reduce customer attrition and increase retention
- Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs with the ability to test and scale rapidly
Our take
As the world becomes increasingly globalized, the competition for jobs is fiercer than ever. Whilst traditional educational institutions are failing to deliver the skills of tomorrow, Thinkific provides a way for the new wave of instructors to meet this educational demand, with its all-in-one course creation platform.
Course creators on Thinkific have unparalleled ownership over their content and course, whilst also having access to a suite of tools to help operate, promote, and monetize those courses. Its customization tools also mean creators can create a strong brand for their knowledge business, with a range of integrations ensuring Thinkific remains a one-stop shop for all their needs.
Its latest updates enhance its capabilities for building engaging customer education programs. New features like advanced customization and CORM integration offer users powerful tools for creating interactive and personalized learning experiences. With continuous innovations, Thinkific remains dedicated to supporting course creators and enterprises, providing them with the flexibility and resources needed to excel in the competitive educational market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2020
$22m
EARLY VC
Nov 2019
$2.4m
EARLY VC
Total funding: $24.4m
Company benefits
- Open vacation policy: We're big proponents of sand, sun, and taking time to recharge. As long as you're getting your work done and keeping your team supported, take vacation when you need it. We encourage Thinkers to take at least 4 weeks vacation each year
- Flexible work environments: Whether you’re working from Thinkific HQ or working from home, set your own hours to find a rhythm that works for you and your team. Finding the time for workouts, laundry, daycare dropoffs, or appointments is easier than ever.
- Learning opportunities and personal development: Interested in a course, conference, or career coaching? We’ve got you covered with our $1500 Learn and Grow fund to support your personal and professional growth, on top of regular lunch & learns, internal courses and workshops, and a coaching program. Our people leaders will work with you to ensure you’re taking advantage of the learning opportunities you want and need
- Competitive benefits package: Our benefits kick in on your first day at Thinkific and include coverage for health, vision, dental, prescriptions, and up to $3000 for your mental health. Our Employee and Family Assistance Program will also take care of you and your family, providing everything to support your well-being
- Parental leave: We care about helping you grow your career AND your family. Family is important to us, and our paid parental leave gives you a little extra help while you're beginning this new adventure. Learn more about our family leave benefits here
- We actually hang out: Thinkers are some of the kindest (and most fun!) people out there. We're into boat parties, hackathons, company retreats, and celebrating everything from Canada Day to Brazilian Carnival. Wherever you’re based, you’ll have opportunities to connect with your team both virtually and IRL
- The bow-wow benefits: Office dogs. Plural. Meet them on Instagram at @dogsofthinkific
Company HQ
Strathcona, Vancouver, BC
Leadership
Greg Smith
(CEO)Spent 3 years working as a Lawyer before co-founding Moving Media Group, working as the Director of Sales. They now hold the position of CEO at Alpha Score Seminars, as well as being Co-Founder and CEO at Thinkific.
Miranda Lievers
(Advisor)Spent 7 years at Telus in progressive leadership roles launching high-speed internet across Canada. Co-founded Blue Olive Photography Inc. before co-founding Thinkific.
Matt Smith
(CSO)Over a decade of experience in Product, Technology and Growth roles. Founded Alpha Score Seminars before working as CTO of Healthism. Previously worked as CTO of Thinkific before launching successful Instagram-scheduling software startup, Later.com. Returned to Thinkific in 2021 as CSO.
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