Digital Marketing Specialist, OpenTable
CA$60-65k
+ Annual cash bonus
Online restaurant reservation service
Job no longer available
Online restaurant reservation service
1001+ employees
Job no longer available
CA$60-65k
+ Annual cash bonus
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- The ideal candidate will have at least three years of experience in digital marketing, with a strong background in analytics and the ability to derive actionable insights from complex data sets
- Proficiency in SQL is a significant benefit, as well as experience managing campaigns across Meta Ads and Google Ads platforms
- Bachelor’s degree in Marketing, Business, Data Science, or a related field
- Minimum of 3 years of experience in digital marketing, performance marketing role or reporting and analytics role
- Advanced analytics skills with the ability to analyze large data sets and present clear, actionable insights
- Strong analytical approach and proficiency with analytics tools like Google Analytics, Data Studio, or other BI platforms
- Excellent analytical skills with the ability to interpret data and provide actionable insights
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
- Strong project management skills with the ability to manage multiple initiatives simultaneously
What the job involves
- We are seeking a results-driven Digital Marketing Performance Specialist to join our team
- Own daily, weekly and monthly digital marketing performance reporting to ensure critical metrics and revenue growth are on track to budget
- Conduct in-depth data analysis to uncover trends, performance issues, and opportunities for campaign improvement
- Manage and optimize paid media campaigns across Meta Ads and Google Ads platforms, focusing on improving return on investment
- Create performance dashboards and reports using advanced analytics tools to monitor campaign effectiveness
- Collaborate with cross-functional teams to develop and implement data-driven strategies for customer acquisition and retention
- Monitor and report on key metrics, such as CTR, CPA, conversion rates, and customer acquisition costs, providing actionable insights
- Stay updated with industry trends, platform updates, and new marketing technologies
- [Nice to have] SQL to query, manipulate, and analyze large data sets to support business decisions
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
People progressing
Joined as a Project Coordinator. Promoted to Lead Project Coordinator after 2 years. Then promoted again to Project Coordinator Manager after 2 years. Now is Director of Global Sales & Services.
Salary benchmarks
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