Senior Growth Marketing Manager, CookUnity
Paid Social
$140-165k
+ Bi-annual bonus + Stock options
1 day a week in office
Ready-meal delivery marketplace
Job no longer available
Ready-meal delivery marketplace
501-1000 employees
Job no longer available
$140-165k
+ Bi-annual bonus + Stock options
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- Our ideal candidate will lead our paid social channel growth strategy to scale customer acquisition across Meta, TikTok, Snap and test and learn into emerging channels such as Twitch, X as well as other social media platforms
- As the Senior Growth Marketing Manager of Paid Social, you will play a pivotal role in accelerating user acquisition across CookUnity’s ideal customer segments, leveraging a mix of creative, technology, measurement and product strategies to accelerate subscriptions while maintaining efficient CACs
- You will develop and deliver upon data and insight-driven performance marketing plans and collaborate with a cross-functional team of growth specialists across broadcast media, digital and offline growth as well as CRO and audience management
- The Senior Growth Marketing Manager of Paid Social within CookUnity’s in-house growth team will be responsible for the overall paid social media strategy to achieve performance objectives
- Bringing expert knowledge of the social landscape and applying insights based on data and consumer behavior, our candidate will scale our paid social channel while also keeping the executive leadership informed on emerging trends and technologies
- The leader will bring a product oriented mindset along with a strong media background to drive the product roadmap with our key partners and internal stakeholders across Brand, Technology, Data and Product
- The role will be responsible for the development of forward-thinking, holistic paid social media strategies across the company
- Reporting to the Director of Performance the Senior Growth Marketing Manager of Paid Social will oversee campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative, data and tech teams to support channel growth
- The leader will collaborate closely with the CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams
- 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies
- A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with
- Collaborative attitude and comfortable working in a fast-paced environment
- Experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints
- Outstanding degree of understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business)
- Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges
- Experience in managing large marketing budgets
- Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win
- Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact
- Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility
- Superior communication, presentation and organizational skills
- Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions
- Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality
- Ability to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passion
- Keen sensitivity to brand and the symbiosis of brand and direct marketing
What the job involves
- The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels
- This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low
- CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world
- And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content
- We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace
- This role will be responsible for day-to-day campaign management in Facebook Ads, TikTok Ads, and emerging digital marketing channels
- Own key performance marketing campaigns and execution of paid social budget
- Monitor performance metrics and campaign budget tracking, ensuring actionable insights are shared and coordinated into the team's workflow
- Dig into performance data to understand the “why” behind performance and identify follow-up opportunities and tests to improve outcomes
- Be an integral and early member of a fast-growing team—this is a unique opportunity for a digital marketer to scale their impact
- Collaborate with our internal performance creative and content teams to develop and launch customer-centric creative tests across a variety of formats
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 19 more jobs at CookUnity