Product Marketing Manager, Workday
Career Returner
Office located in Boulder, CO and Pleasanton, CA
Enterprise AI platform for managing HR and finance
Job no longer available
Enterprise AI platform for managing HR and finance
1001+ employees
Job no longer available
Office located in Boulder, CO and Pleasanton, CA
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 4+ years’ product marketing / technical marketing experience preferable at a software company
- Passion for cloud-based and SaaS technology
- Excellent communication, writing and story-telling skills
- Ability to build and deliver content in the form of enablement and presentations to a wide array of audiences that are both technical and non-technical
- Excels in a fast paced, ever-changing environment with positive and collaborative style
- Undergraduate degree with a focus on Business, Communications, Computer Science or relevant experience
- Must have a minimum of three years of prior work experience and a break from their career for at least one and a half years
What the job involves
- The Workday Product Marketing team is seeking a Product Marketing Manager to bring to market the value and impact of Workday and its platform story to developer personas
- Particular focus areas for this role will be articulating Workday’s Extend value proposition to our target personas, Workday’s ability to scale and perform to meet the needs of the largest enterprises in the world, and how the Workday platform supports Workday’s position of the most adaptable cloud solution for enterprise management of people and finances
- Workday is different by design and the technology that supports the delivery of the Workday platform is what provides our customers new levels of agility and productivity
- In this role, you’ll collaborate with our product managers, partners, and technology strategists in developing messaging, content assets and channel enablement across Workday’s development community
- This role is a unique combination of having a passion for technology combined with the skills for creating compelling content narratives, understanding different audience perspectives, presenting and delivering best-in-class content in all forms, and working in a highly agile environment with a hard-working team who enjoys innovating and having fun
- Understand the unique value of Workday’s Extend solution creating compelling content to drive awareness and preference from our IT & developer persona’s
- Work alongside product, marketing, partner, competitive intelligence, and field enablement teams to build content and tools to enable sales
- Drive content and messages to support new product and technology launches, along with working with Industry Analyst to ensure Workdays differentiators and capabilities are clearly understood
- Continuously explore and recommend new ways to deliver our message around the value of Workday’s Cloud Infrastructure whether digital, written, demonstrative, or at live events
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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