Manager of Marketing Operations, OfferFit

$133-153k

Plus eligibility for additional bonus ranging $19,000 - $22,000. Salary applicable to US based candidates

Mid and Senior level

Remote in Canada, US

More information about location

AI platform making A/B testing obsolete

Be an early applicant

AI platform making A/B testing obsolete

21-100 employees

B2BArtificial IntelligenceEnterpriseMarketingMachine LearningSaaSAutomation

Be an early applicant

$133-153k

Plus eligibility for additional bonus ranging $19,000 - $22,000. Salary applicable to US based candidates

Mid and Senior level

Remote in Canada, US

More information about location

21-100 employees

B2BArtificial IntelligenceEnterpriseMarketingMachine LearningSaaSAutomation

Company mission

To accelerate the creation of knowledge - because with more and better knowledge, there’s no telling how substantially life can improve in the coming generations.

Job

Company

Role

Who you are

Data-Driven Connector: You thrive on making data-driven decisions, and you're passionate about being the glue that connects systems and processes
Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
Entrepreneurial: you proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes
Must be fluent in English, both written and verbal

What the job involves

Our Marketing team is growing, and we’re excited to bring on a Manager, Marketing Operations to play a pivotal role in optimizing the technology, processes, and strategies that power our marketing efforts
In this role, you’ll work closely with the Demand Generation and RevOps teams to streamline operations, enhance marketing performance, and ensure seamless execution of campaigns across multiple channels
Implement and oversee marketing automation systems: Implement and optimize OfferFit’s marketing automation platform, ensuring it’s configured to deliver personalized campaigns, automate lead scoring, and drive engagement through the entire funnel
Optimize lead scoring and data management: Develop and maintain lead scoring models to prioritize high-quality leads and optimize lead routing. Work with the sales and data teams to ensure data quality, proper segmentation, and lead enrichment processes
Maintain data integrity and compliance: Ensure marketing data is accurate and compliant with privacy regulations such as GDPR and CCPA. Manage data hygiene processes to maintain the health of the marketing database
Develop processes for marketing analytics and reporting: Collaborate with the marketing team and RevOps to establish reporting frameworks, track key metrics, and enable data-driven decision-making across marketing functions
Manage marketing systems and workflow optimizations: Continuously assess and improve workflows within marketing systems to streamline operations and improve efficiency, allowing the team to scale effectively
You’ll play a crucial role in optimizing marketing operations and technology, helping drive the success of OfferFit’s marketing team
You’ll have the opportunity to work with cutting-edge AI decisioning technology, positioning OfferFit as an industry leader in this rapidly evolving space
You’ll be part of a dynamic, collaborative, and fast-paced marketing team that encourages innovation, creativity, and continuous learning
You'll be joining a fast-paced, collaborative environment that values innovation, learning, and continuous improvement

Our take

In the realm of digital marketing, traditional A/B testing is facing significant challenges in optimizing and personalizing communication strategies. The limitations of this approach, which is employed to measure the effectiveness of different messages among user groups, include scalability issues and the inability to continuously adapt to evolving user behaviors.

OfferFit addresses these industry challenges by leveraging machine learning to revolutionize digital marketing optimization. Unlike traditional A/B testing, OfferFit's approach involves algorithms trained through trial-and-error, akin to how humans learn. This method allows for ongoing adjustments, ensuring continuous optimization over time.

The recent closure of a successful funding round signals a bright future for OfferFit. This significant investment will be channeled into expanding the platform's research and development, and strengthening sales and marketing operations. As the company secures additional support and proves its value to large customers, it aims to solidify its position as a trailblazer in automated, personalized marketing at scale.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Nov 2023

$25m

SERIES B

Nov 2021

$14m

SERIES A

Total funding: $39m

Company benefits

Generous PTO policy: Starting at 25 days PTO per year
100% remote work environment: With flexible hours
Quarterly gatherings: Where we meet in person in different cities to work together, bond as a team, and celebrate our progress
Weekly team events: Lunch and learns, trivia, virtual escape rooms, town halls, and team health "barometer" meetings

Company values

Like our models, we constantly experiment and improve
We move with a sense of urgency
We deliver an awesome customer experience
We seek diversity of experience & perspective
We keep our commitments
We take AI ethics seriously, even if it means turning down work
We make decisions based on evidence
We take care of each other

Company HQ

Government Center, Boston, MA

Articles

OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization

Bringing AI to A/B: OfferFit's Founders Solve A MarTech Problem

Leadership

George Khachatryan

(CEO)

Previously co-founded the educational software for schools company, Reasoning Mind. They also worked as an Associate Partner at McKinsey & Company before co-founding OfferFit in 2020.

Victor Kostyuk

(CTO)

Previously worked at the Boston Consulting Group in multiple Data Scientist roles. Prior to that they worked at Reasoning Mind for over 6 years in multiple roles.

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