ABM & Digital Marketing Manager, Genesis Global
£60-65k
Low-code financial application builder
Open for applications
Low-code financial application builder
201-500 employees
Open for applications
£60-65k
201-500 employees
Company mission
To reinvent the way financial markets organisations build software.
Role
Who you are
- To help us achieve our vision of reinventing the way financial markets organizations build software, we are looking for people who aren’t afraid to challenge the status quo - people who are passionate about change
- If you are a self-starter with a solution-orientated mindset, you’ll find a home at Genesis
- The ideal candidate will be someone with proven experience of delivering our list of core responsibilities, ideally within a fintech business
- Experience of working within a scale-up business would be an advantage
- As well as the technical knowledge, we're looking for someone who will take ownership of our digital marketing activities, using our various channels to generate demand for our platform
What the job involves
- With a strong focus on Demand Generation and Account Based Marketing, this role will be centred around all things digital, from managing tools (HubSpot, Google Analytics, SEMrush, Hotjar, etc) to owning core digital channels (LinkedIn, Google, Marketing automations and emails)
- You will drive growth through planning, executing and optimising multi-channel marketing campaigns with a focus on creating meaningful relationships through content distributing through digital channels, and ultimately optimise conversion pathways to drive inbound inquiries that result in pipeline generation
- Work alongside the marketing team to develop and distribute compelling digital content across various channels, including social media, email, and web. Ensure that all content aligns with our brand guidelines and marketing strategies
- Lead the management and operations email marketing efforts through HubSpot, including the creation and optimisation of new email templates and journeys
- Ensure that all email communications are visually appealing, on-brand, and effectively engage our audience while being CCPA & GDPR-compliant. Drive performance and conversations through email marketing journeys
- Own the performance of social channels, like LinkedIn. From management and planning of the organic posts to building brand awareness, engage and build audience and drive traffic to the website
- Own the planning, budget and ROI for paid LinkedIn campaigns that drive brand awareness, traffic to website and ultimately, conversion to pipeline opportunities
- Drive reporting and analyse digital marketing performance, track key metrics, and identify areas for improvement. Use data-driven insights to optimise campaigns and enhance the effectiveness of our digital marketing efforts
Salary benchmarks
Our take
Genesis Global’s low-code platform is purpose-built for financial markets organisations, providing developers with the tools to build applications with the speed, performance and flexibility needed to supercharge an organisation’s growth and scalability.
The company’s buy-to-build IT transformation model has been adopted by a range of leading financial institutions worldwide, including Citi, BNY Mellon, ING, and Itaú Securities.
The company’s strategic partnerships and impressive list of backers (including Tiger Global Management (lead), Bank of America, BNY Mellon, and Citi) have seen the company flourish, tripling its revenue and the size of its team in 2021 alone.
Genesis Global has continued to experience exponential growth, in 2022 opening a software development centre in Bengaluru (bringing its global office count up to 8) and releasing significant updates to the Genesis Platform. With continued momentum, Genesis Global is well-positioned to remain a market-leading low-code development platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2022
$200m
SERIES C
Mar 2021
$45m
SERIES B
Total funding: $250.6m
Company benefits
- Generous Annual Leave
- Flexible Benefits
- Tailored Development & Training Plan
- Hybrid Working
- Company Bonus Scheme
- Modern Global Offices
Company values
- Move Together, and Enjoy the Journey, Aim Big
- Enable Difficult Honesty
- Practice Humility
Company HQ
London, UK
Articles
Leadership
James Harrison
(CTO)Former CTO at BRITech S.A. Previous Global Head of Program Trading Technology at HSBC, was Lead Consultant at both Merrill Lynch and Fidessa, and worked as a Software Developer at SEB.
Stpehen Murphy
(CEO)Previously Global Head of Electronic Trading at BTG Pactual, Head of Brazil GBM at HSBC, Head of US Front Office Equities IT at Merrill Lynch and Equities Trading Developer at Goldman Sachs.
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