Marketing Ops & Automation Manager, Thoropass
$120-150k
+ Equity
Compliance & audit management platform
Posted today
Compliance & audit management platform
201-500 employees
Posted today
$120-150k
+ Equity
201-500 employees
Company mission
To build a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement.
Role
Who you are
- Knowledge of SQL is preferred, but not required
- Expertise in Clay is preferred
- 3–5 years in marketing operations, revenue operations, or GTM engineering within a B2B SaaS environment
- Security or compliance industry experience is a plus
- Deep expertise in HubSpot (Marketing Hub) and Salesforce, including workflow configuration and integrations
- Familiarity with Clay and workflow automation platforms
- Website / CXP, DXP experience
- Ability to troubleshoot data pipelines and integrations; comfortable using APIs and low-code solutions
- Strong analytical mindset with proficiency in Excel/Google Sheets for data analysis
- Experience building dashboards and reports in BI tools (Sigma, Tableau, Looker, etc.)
- Comfort using SQL, Python, or scripting for advanced data manipulation (nice-to-have)
- Experience leveraging AI/LLM tools in a business context is encouraged
- Excellent project management and cross-functional communication and collaboration
- Detail-oriented, process-driven, and creative problem-solver with a builder’s mindset
- Drive for continuous improvement
What the job involves
- We are seeking a marketing operations manager to build, manage, and optimize the systems that drive our lead generation and revenue growth
- In this role, you will own and evolve the marketing systems and processes that power our demand generation engine—from configuring Hubspot and integrating Salesforce, Qualified, ChiliPiper, Clay, and other MarTech tools to designing automated workflows that support lead routing, scoring, process automation and nurturing
- You are responsible for translating our strategic goals into hands-on solutions and supporting our Demand Generation and Revenue Operations teams to deliver repeatable results
- Own and manage the marketing tech stack including HubSpot marketing automation and ensure seamless integrations and reliable data flows between supporting platforms including Webflow, Google Tag Manager, Qualified, Salesforce, Clay, and others
- Support implementation and rollout of marketing tools, tracking, and analytics on digital platforms like our Website and tag management platforms
- Maintain data processes and infrastructure including import, enrichment, and quality across our marketing applications
- Automate lead routing, scoring, and nurturing processes in HubSpot to support demand generation campaigns
- Design low-code automations to streamline demand generation, sales hand-offs, and allbound campaign efforts
- Learn, engineer and optimize GenAI tools to improve GTM success; create and optimize workflows to improve “speed to lead” and “lead to close.”
- Support the tracking and analytics of key funnel metrics including campaign and channel performance, conversion rates, and lead generation tactic to identify improvement opportunities and drive ongoing improvements
- Create on-demand dashboards and regular reports that provide visibility into marketing performance, KPI trends and overall pipeline health
- Build autonomous workflows and enrichment leveraging AI to inform ICP, targeting, campaigns, and marketing personalization
- Build scalable systems and workflows that handle growing volume and complexity as we scale campaigns and ICP
- Partner with our Revenue Operations team to align on goals and ensure smooth handoffs between marketing, sales, and customer success and accurate reporting across systems
Our take
If you’re a growth-stage startup, you need to become SOC 2 compliant to be able to close enterprise deals. However, becoming SOC 2 compliant can be expensive, time-consuming, and pretty complicated. Thoropass (previously known as Laika) provides an end-to-end compliance service for startups, to enable them to work with legacy companies in highly regulated fields such as health and fintech.
Due diligence is quickly becoming a consideration from day one for startups in these fields, with an increase in collaboration between disruptive startups and legacy players. Thoropass has taken up an acute position between the two, allowing startups to get deals done more smoothly and scale more quickly, whilst allowing the established companies to access emerging talent.
Although Thoropass has maintained a strong focus on growing early-stage companies, it has ambitious plans to start working with big banks in the future. Significant funding raised by the company, which already has hundreds of customers, will see it invest in expanding the functionality of its platform and its wider business funnel.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$50m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $98m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Ogilvie
(Co-Founder & Executive Chairman)Began their career as a Research Analyst at EverFi before moving on to become Project Manager at On Deck Capital. They also served as the CEO at Yhat (acquired by Alteryx) and then went on to become Director of Product Management.
Eva Pittas
(Co-Founder & COO)Studied Finance at NYU Stern School of Business. Worked at Citi Bank for over 13 years as Chief Financial Officer. Later became Managing Director at Citigroup. Founded and worked as CEO of Fintech BRCG in 2017.
Sam Li
(Co-Founder & CEO)Studied Computer Sciences, Maths and MBA at the Universities of Virginia, Columbia, and Harvard. Worked as a Technology Analyst for Goldman Sachs. Then became a Technical Account Manager at Google. Co-founded and worked as CTO of Zinc Platform. Most recently was an Entrepreneur in Residence at Bain Capital Ventures.
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