Director of Product, Carwow
Retail Media
+ Share options
2+ days a week in office
Leveraging technology, media and innovation to reimagine car-changing.
Be an early applicant
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Be an early applicant
+ Share options
2+ days a week in office
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- Proven expertise: Significant experience in a similar role within a marketplace or tech company, managing multiple advertising products across various platforms
- Customer-First Mindset: Strong orientation towards understanding and delivering value for OEMs, agencies, and other stakeholders, ensuring customer needs drive product development and strategies
- Agility and speed: Ability to assess the current landscape, identify opportunities, and execute quickly and effectively to deliver results
- Collaboration and cross-functionality: A team player who thrives in a collaborative environment, building strong relationships across cross-functional teams to drive alignment and success
- Growth-oriented and analytical: Demonstrates a growth mindset with a data-driven approach, using insights and analysis to inform decision-making and continuously improve outcomes
- Strategic and hands-On: Combines a strategic vision with a hands-on approach, delivering impactful solutions and tangible outcomes
- Outcome-oriented: Proven track record of driving measurable revenue growth through innovative, customer-centric solutions.
What the job involves
- This role is central to our ambitious media revenue growth targets with it leading the development of and optimisation of innovative advertising products and platforms
- Success will see us delivering scalable and impactful ad solutions including native retail media products, Sponsored Ads, and Media Placements, whilst striking the perfect balance between revenue growth and delivering an exceptional user and partner experience
- Ad Product strategy: Define the vision and roadmap for advertising products, such native retail media ad products as well as Sponsored Ads and Media Placements, ensuring alignment with company objectives and customer needs
- Revenue growth: Develop and implement new products and advertising to drive OEM and Carwow Studios' revenue growth, delivering scalable and high-performing media offerings
- Platform optimisation: Work closely with engineering teams to improve targeting precision, and ensure accurate performance measurement
- Stakeholder collaboration: Partner with Commercial, Marketing, and Analytics teams to ensure ad products meet market demands, provide measurable value, and exceed client expectations
- Data-driven insights: Use analytics and performance data to optimize ad products and uncover new opportunities for monetization
- Regulatory compliance and Market Innovation: Ensure all advertising products comply with privacy regulations, marketplace policies, and industry standards. Actively monitor developments in the retail media sector and adjacent industries to identify trends, innovations, and opportunities. Leverage these insights to influence the development of new, category-specific products that drive growth and competitive advantage
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $224.8m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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