Senior Event Marketing Manager, Coursedog
$132-150k
OTE
$120-135k
BASE
+ 10% performance-based bonus + Equity
More information about location
Integrated academic operations platform
Job no longer available
Integrated academic operations platform
101-200 employees
Job no longer available
$132-150k
OTE
$120-135k
BASE
+ 10% performance-based bonus + Equity
More information about location
101-200 employees
Company mission
To break down barriers to student success.
Role
Who you are
- 5–7+ years in B2B event/field marketing for enterprise SaaS, with a track record of turning events into qualified conversations and opportunities
- Proven leadership of high-velocity event calendars (50+ annually) with budget ownership and vendor negotiation
- Deep working knowledge of trade-show logistics: freight, advanced warehouse vs. direct-to-show, material handling/drayage, I&D labor/EACs, and show regulations
- Hands-on with marketing technology (e.g., CRM, lead capture, meeting schedulers, event platforms); bonus: CVENT experience
- Excellent stakeholder management across Sales, CS, Product Marketing, Partners, and Execs; crisp written and verbal communication
- Thrives in a player-coach capacity: comfortable executing details (e.g., shipment tracking, on-site builds, vendor escalations) while setting strategy and leading a teammate
- Ability to travel up to 15% of the time is required
What the job involves
- Coursedog is hiring a Senior Manager, Event Marketing to own our full in-person events engine—70+ conferences, trade shows, and regional roundtables—plus our annual user conference
- This is a player-coach role: you’ll roll up your sleeves to build plans, manage logistics, and execute on site while also managing one direct report (Senior Event Marketing Specialist)
- You’ll drive strategy and hands-on execution across logistics, brand presence, sales enablement, and post-event follow-through that turns interactions into qualified conversations, opportunities, and pipeline
- This role reports to the Senior Vice President of Marketing
- Own the annual event portfolio (70+ industry events): calendar selection, budgeting, contracting, staffing, KPI setting, pre/during/post-event plays, and reporting
- Own the annual user conference: program design, speaker coordination, attendee experience, sponsor/partner components, and measurable outcomes (e.g., CSAT/NPS, product education impact, influenced pipeline)
- Run regional roundtables to engage customers and users; coordinate content, invitations, and sales participation to create high-quality meetings
- Deliver a cohesive in-person brand experience across all touchpoints (booth, sessions, meetings, dinners, signage) with consistent messaging and visual standards
- Manage 20’x20’ booth & asset inventory: vendor oversight, shipping, material handling/drayage, storage, maintenance, on-site execution; create SOPs to control cost and risk
- Swag strategy & logistics: negotiate vendors, forecast demand, route shipments to field events and sales, and manage returns/reconciliation
- Sales alignment & pipeline impact: drive ICP-targeted meetings, on-site demos, and rigorous post-event follow-ups in partnership with Sales and RevOps/Marketing Ops
- People leadership: manage one direct report — the Senior Event Marketing Specialist — with clear goals, enablement, and coaching
Application process
- Interview with the Hiring Manager
- Panel Interview
- Presentation
- Reference Check
Our take
In the US, many higher education students are not able to fulfil the classes they need to graduate in four years. This results in higher costs, which exacerbates issues surrounding equitable access. Coursedog has set out to solve this with an integrated academic operations platform that helps institutions maximize their efficiency.
Essentially, the company is combatting a scheduling problem. Its curriculum-mapping software helps institutions to make the right classes available for students to complete their courses. In turn, these students are empowered to graduate on schedule - reducing both frustration and cost.
Coursedog has partnered with over 400 higher education institutions, serving more than 3.3 million students in the process. Although there is some competition in the space, the company has a strong footing and established reputation that should support it to find continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2023
$90m
GROWTH EQUITY VC
Oct 2021
$17m
SERIES A
Total funding: $111.4m
Company benefits
- Time Off: We value work-life balance and provide a high amount of autonomy. In service of this, our Paid Time Off policy has no annual limit
- Remote-First: We value flexible working hours over set hours, results over number of hours, and asynchronous communication focused on transparency over need-to-know access
- Healthcare: We pay 99% of your medical, denal, and vision coverage and 75% of the premium for your spouse and/or dependents
- Equity: You'll be contributing to the team's success, so you deserve to share in it. Every employee on our team gets a meaningful equity allocation
- Retirement Plan: We offer a 401k plan on day one of your employment
- Parental Leave: To help support new parents in the workplace, we offer up to 10 weeks of paid parental leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Andrew Rosen
(CEO)Joined Coursedog as CEO in 2024. Prior to that, they were the CEO of Interfolio from Elsevier for over 8 years. They also spent time as the Senior Executive Vice President of MicroStrategy and as a General Manager of Education Technology Business at EAB.
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