Senior Performance Marketing Manager, Rula
$153.8-171.9k
Offers Equity, and there is no bonus for this role.
Matching people with therapists
Open for applications
Matching people with therapists
201-500 employees
Open for applications
$153.8-171.9k
Offers Equity, and there is no bonus for this role.
201-500 employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- The ideal candidate will be responsible for driving new patient starts growth across our comprehensive patient care solution spanning therapy and psychiatry
- 7+ years of marketing experience with 3+ years of search marketing experience
- Hands-on-keyboard experience managing SEM, pMAX and Youtube programs
- Experience managing complex accounts, with annual budgets spanning $XX M
- Demonstrated business impact, either through launching and scaling a new product / service or driving significant efficiency improvements
- Ability to analyze data from disparate systems to identify and communicate trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
- Capability to work cross-functionally with Product, Analytics, Biz Ops and Finance to drive program strategy through to execution
Desirable
- While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement
- 2+ years experience at a high-growth start-up
- Experience working in regulated industries, particularly in the health or mental health space
- Experience in marketplace businesses
- Rounded skillset beyond media buying inclusive of measurement, martech enablement and planning and forecasting experience
- Experience working with fully in-house or lean hybrid teams
What the job involves
- We are seeking a Sr. Performance Marketing Manager with deep expertise in the Google suite of advertising products to join our team and lead our core SEM channel along with emerging pMAX and Youtube channels
- This role will set channel strategy and collaborate with cross-functional partners and manage a contractor to see strategy through to execution. We are looking for a data-driven, self-starter who is deeply committed to Rula's mission and values
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including UnitedHealthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech services offering mental health provision is an overstuffed one, containing giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers do mark it out against the crowd. The business has been steadily growing, and significantly bolstered its executive team in 2023. Its recent rebrand was designed to emphasize its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
73% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company HQ
Los Angeles, CA
Leadership
Josh Bruno
(Co-founder & CEO)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
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