Senior CRO Analyst, Team ITG

• Degree in Marketing, Data Science or other related field
• 5+ years of experience in digital analysis specifically website analysis using Adobe and Google, CRO analysis and insights, broader marketing analysis, or similar role
• High proficiency in analytics tools like Medallia MXO, Google Optimize, Adobe Target or similar
• Advanced ability in turning data into insights and opportunities, make recommendations
• Understanding of data modelling and cluster analysis in order to brief the Data Science team
• Experience of digital transformation projects
• Confident presenter and communicator

Desirable

• This new Senior Digital Insight Analyst role (CRO) is an exciting new opportunity to join a world
• Class team, helping shape the look, feel, functionality and tools of the website(s) of one of the most iconic automotive brands globally
• You will be responsible for both:
• Reactive insights to tackle immediate Client challenges and boost local and global website conversion rates
• Proactive data driven ideas to uncover big opportunities e.g. models, clustering etc
• All with the aim of improving the efficiency and effectiveness of existing and new digital assets with the primary goal of increasing conversion rates
• You will work closely with a leading CRO agency and the client to make data-driven recommendations, spotting opportunities for A/B testing, helping to brief the dev teams and interpretation of insights
• Your role is twofold. You will be part of an amazing Data, Research and Strategy team, reporting into the Analytics & Data Science Manager
• Helping to shape our products, services and expertise for Clients and ITG
• And you will be embedded into our global automotive Client’ team, working in partnership with their team of CRO Analysts, Developers, UX/UI team every day
• Use web and web optimisation tools like Adobe Target, Medallia MXO, Medallia Decibel or similar
• Use web analytics to analyse current web performance, journeys and content to set benchmarks for what success looks like
• Use web analytics to uncover insight driven opportunities to improve the user experience, campaign, channel and content performance
• Identify the inter-relationships and connections in visitor behaviours that fuel engagement, conversion, and new optimization opportunities​
• Supplement web analysis with SEO and Social Listening to add context, drivers, identify further opportunities
• Work with our Data Science team to brief deeper, more involved analysis using raw GA4 data to create data platforms to support personalisation and optimisation, and deeper insights to drive optimisations e.g. cluster analysis, content pathways, journey mapping, personalisation opportunities etc
• Create and maintain reports to track the success of optimisations
• Piece together analysis to tell the story of how visitors currently use the websites; what they are doing, why they are doing it and what we need to do to optimise and drive enquiry
• Turn data outputs into insights to:
• Inform the CRO testing plan
• Identify Personalisation opportunities
• Use analytics and user feedback to plan a road map of analysis topics needed
• Use insights to collaborate with the CRO agency and make recommendations to align with their testing and optimisation strategy
• Work closely with CRO agency and the ITG scrum master to align on KPIs, data collection, and interpretation
• Briefing the tagging required for analysis topics to the GTM team to ensure the analysis can be accurately tracked and measured
• Attend quarterly planning sessions to align with quarterly business objectives
• Present insights and recommendations to stakeholders through visualisations and other effective means
• Workshop the recommendations to agree how they help to shape the hypothesis testing pipeline
• Support decision on roll-out to market in conjunction with stakeholders