Field Marketing Manager, Figma

• 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events
• Managed large-scale conferences and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships
• Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities
• Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation
• Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners
• Creative event design skills that translate brand and vision into engaging event experiences
• Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs

Desirable

• As a Field Marketing Manager passionate about events, you'll be responsible for the strategy and execution for third-party conferences and partner events
• This opportunity will allow you to lead high-impact initiatives that drive revenue, pipeline, and brand awareness
• You’ll work with cross-functional departments such as Sales, Partnerships, Product, and our Executive Team to ensure event experiences align with business goals, provide value to attendees, and deliver measurable results
• Your work will encompass everything from large-scale conferences to co-branded partner events, virtual experiences, and tailored activations that showcase Figma’s culture and product offerings
• Own third-party sponsorships and co-branded partner events, negotiating key partnerships and driving strategic value for Figma
• Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event
• Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach, and detailed execution
• Develop event metrics and analyze performance, supervising return on investment, pipeline contribution, and attendee engagement to continually optimize event strategies
• Innovate on event formats and experiences that show Figma’s brand, providing creative and engaging touchpoints for our audiences
• Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma’s presence at key events
• Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes