Global Marketing Manager, Okta
Events
$123-185k
This range is based on California, Colorado, New York, and Washington market data and may vary in other locations. Plus equity (where applicable) + bonus
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
$123-185k
This range is based on California, Colorado, New York, and Washington market data and may vary in other locations. Plus equity (where applicable) + bonus
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 3-5 years of experience with proven success in a similar role such as Global Events Marketing Manager, Field Marketing Manager, or similar
- Proven track record of developing and executing global event marketing strategies that drive brand awareness and lead generation
- Exceptional communication skills with the ability to be collaborative, and excellent interpersonal and written communication skills, enabling effective engagement with global field and partner teams
- Excellent project management skills, including the ability to manage multiple projects and cross-functional teams, ensuring quick turnaround and attention to detail even during tight deadlines
- Knowledge of current event marketing trends, best practices, and technologies, with a focus on the B2B SaaS landscape
- A strategic mindset with a balance of creative problem-solving skills and strategic thinking, combined with the ability to execute detailed plans
- Understanding of marketing automation platforms and CRM systems to improve event follow-up and track leads effectively
What the job involves
- We are seeking an experienced Global Marketing Manager, Events to lead, innovate, and build out our global events strategy
- This role will play a pivotal part in shaping how our brand is represented across third party and Okta hosted events globally, supporting lead generation efforts, and driving brand awareness across diverse markets and audiences
- You will develop a playbook for how we show up at events, and collaborate with the field marketing team on execution
- This is an important role for a highly motivated and creative thinker with a passion for B2B event marketing
- Global event marketing strategy. Develop and deliver comprehensive event marketing strategies to increase brand visibility and generate high-quality leads on a global scale
- Event playbook ownership. Build and manage a global event “playbooks" that ensures consistent and optimized execution for both third-party and company-hosted events
- Event-in-a-box strategy. Lead the creation, rollout, and adoption of the "event in a box" strategy, providing comprehensive event kits for the field teams globally. Monitor field engagement and optimize kits for maximum impact
- Follow-up optimization. Refine and enhance post-event follow-up processes and strategies to improve conversion rates, ensure pipeline efficiency, and drive measurable results
- Cross-functional collaboration. Work closely with field and partner marketing teams to share global events playbooks, best practices, and post-event learnings to create a cohesive events experience
- Brand consistency. Maintain consistency in brand voice, go-to-market messaging, and visual representation across all global events
- Data & analytics. Leverage data to measure event performance, gather actionable insights, and report ROI to stakeholders. Continuously optimize strategies based on data-driven findings
- Trend monitoring. Stay informed about the latest event marketing trends and technology to continuously innovate and improve event strategies and execution
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company values
- Love our customers
- Never stop innovating
- Act with integrity
- Be transparent
- Empower our people
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
People progressing
Joined as Senior Manager, Recruiting EMEA and promoted to Director, Recruiting EMEA after 3 years. Promoted again to Senior Director, Recruiting EMEA after another 3 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Okta
- Workforce: We believe in recruiting diverse talent to create balanced teams
- Workplace: We support and empower employees to be authentic and grow through open conversations and education
- Marketplace: We go to market and sell to diverse audiences
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