Media Manager, Perpetua
$92-120k
1-2 days a week in office
Ecommerce advertising software
Job no longer available
Ecommerce advertising software
201-500 employees
Job no longer available
$92-120k
1-2 days a week in office
201-500 employees
Company mission
To give superpowers to anyone that sells online.
Role
Who you are
- You have 4+ years of experience managing accounts and working within a client facing role
- You have proven experience in digital marketing and advertising, with a focus on Amazon's advertising platforms. Experience with digital marketing or financial/quantitative analytics is a plus
- You have strong analytical skills and are highly proficient in Microsoft Excel (ie.pivot tables, vlookups, etc)
- You are detail-oriented, have good project management and organizational skills with the ability to work on tight deadlines
- You have experience in developing, managing, and analyzing online promotion campaigns
- You possess strong interpersonal, presentation and communication skills
- You are innovative, adaptable, and can think independently with the ability to drive decisions using data
- Ability to thrive in dynamic and demanding situations with minimum supervision
What the job involves
- We're looking for an Amazon Media Manager to join our team as part of our Client Services function
- Your main focus will be to handle client relationships and serve as the "face" of Flywheel in a lead role
- This is an exciting opportunity to work with some of our largest clients and help them win by solving some of their complex Amazon challenges
- The Media Manager will be creating, monitoring, and tracking online marketing campaigns on Amazon as well as new emerging platforms. (this includes Search and Display campaigns across our network of platforms)
- We're looking for someone who can successfully manage large, complex clients independently and lead day to day client engagement around e-commerce media performance and strategy
- You will act as a partner for our clients and consult with them around investment levels, product assortment and media backing while highlighting opportunity onsite for the client and helping to rectify any potential issues that may arise
- The ultimate goal for this role is to provide best in class service while helping to grow our clients’ business and promote the value and philosophies Flywheel brings
- As a more senior member of the media team, you will have the opportunity to mentor our Media Specialists by supporting their development as they progress in their careers
- Lead daily and bi-weekly client engagements and drive strategy discussions
- Support client with the planning and development of budgets and deliver campaigns based on the agreed upon KPIs
- Provide guidance on product optimizations and educate clients on "best in class" strategies to ensure campaigns are set up for success
- Managing keyword selection and optimum bid levels across available advertising options
- Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
- Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
- Create, test, measure and analyze customer shopping and purchasing behaviour for improved outcomes
- Manager promotional planning calendar for client campaigns
- Provide mentorship to more junior members on the team to support their growth and development in their Flywheel careers
- Monitor campaign activity against approved budgets, monitoring pacing regularly
- Review search and display campaign activity daily but provide analysis on a weekly and monthly basis
- If Media and Retail engagement (full service), connect weekly with internal Retail team
- Having a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients
- Work with teams to identify new opportunities for clients under management
- Work with teams to quickly identify and resolve any client issues
- Identify and provide reminders of value Flywheel possesses for our clients
- Travel required, based on client needs
Application process
- Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call
- Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be
Our take
AI is changing the game of eCommerce advertising and analytics, allowing companies the opportunity to access and accurately act upon increasingly fine-grained data to target and convert online shoppers. It’s made advertising an increasingly software-heavy field, one in which Perpetua has steadily developed a confident presence.
Perpetua’s AI platform allows its users to optimize marketplace advertising through smart recommendations and conversion-based bidding algorithms, and monitor its performance across multiple channels. Whereas AI eCommerce tools like Blueshift and Bloomreach focus on offering personalized recommendations, smart targeting, and automated segmentation, Perpetua allows customers to focus on broader goals: moving up specific keyword search rankings, for example, or brand defense.
As AI begins to see broader integration into advertising software, it’s becoming an increasingly cluttered competitive field. Perpetua, however, has managed to land some solid enterprise brands like Crocs, Kleenex, and Huggies as customers - and expand into major ecommerce markets like Japan. This will help Perpetua hold its ground.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Company benefits
- Perpetua’s Revenue Share Units allow employees to partake in the success and growth of our company
- Benefits and Health Spending Account on day one
- Flexible time off policy
- Generous parental leave program
- Flexible work arrangements - remote, hybrid or in office
- Top-of-the-line technology to help you build your own workspace including a one-time work from home stipend when you join
- When in the office: daily catered lunches from Toronto’s best restaurants, unlimited snacks and drinks, Perpetua Library
- Life Assurance; Income Protection and Critical Illness covers
- Volunteering opportunities
- Season ticket loans
Company HQ
Financial District, Toronto, ON
Leadership
Joe Rideout
(CPO)Previously a Product Manager at Google, who went on to found Relay - then worked as a Kik Product Manager when it acquired Relay. Subsequently launched R&D services company Draper AI.
Rosco Hill
(CEO)Worked in finance at JWM Partners and Clarium Capital Management, before holding various roles at Palantir Technologies - ultimately Adviser to the CEO. During this time he also founded Blend Labs, and remains a Chairman at Draper AI.
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