Vice President of GTM Enablement, Applecart
$200-250k
+ Annual cash Bonus + Equity
More information about location
3-5 days a week in office (Midtown Manhattan, NY)
Social graph platform for marketing
Be an early applicant
Social graph platform for marketing
201-500 employees
Be an early applicant
$200-250k
+ Annual cash Bonus + Equity
More information about location
3-5 days a week in office (Midtown Manhattan, NY)
201-500 employees
Company mission
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Role
Who you are
- Significant experience in revenue/sales enablement, ideally at fast-growing B2B technology-enabled services or software companies that sell complex, high-ACV solutions to C-level buyers
- Experience building a foundational GTM enablement program from the ground up - you ideally have helped lead the transition from founder-led sales to a scalable GTM model from an enablement perspective
- Strong understanding of the sales ecosystem, including sales processes, methodologies (ie. MEDDIC or other similar sales methodologies), content, tools, and trainings
- Demonstrated excellence in development and design of sales collateral (presentations, templates, one-pagers, standard email copy, etc.)
- Experience managing GTM employee training and onboarding programs
- Instructional design training and experience
- Expertise in key software in the sales tech stack, including:
- CRM software like HubSpot or Salesforce
- Conversation intelligence tools like Gong or Chorus
- Knowledge management platforms like Confluence
- Presentation software like PowerPoint or Google Slides
- Shared drive software like Google Drive or Sharepoint
What the job involves
- As a leader on the go-to-market team, the VP of GTM Enablement will be responsible for building the foundation of the onboarding, training, and continuing education programs for the company’s GTM organization
- You will play a crucial role in ensuring the effectiveness and scalability of our rapidly growing Sales, Client Services, and Marketing teams
- To continue in our fast-paced growth, you will lead the development and implementation of a robust onboarding, training and continuing education program for a rapidly growing team of sellers, Client Services professionals, and other members of our GTM organization
- You also will work closely with Product Marketing in connection with the development of and updates to internal trainings and customer-facing collateral as we expand to new buyer personas and roll out new products and features
- You will be responsible for identifying gaps in existing training and collateral and developing content and programming to fill them
- You will leverage performance data and conversation intelligence to identify areas of opportunity for training and development
- In this position, you will report to the President & Chief Commercial Officer and will work closely with executive leadership (including our Co-CEO and our President & Chief Commercial Officer) and members of the Business Development, Product, Client Services, Marketing, and Revenue Operations teams
- This role is initially an individual contributor role that will receive support from other Revenue Operations team members, but is expected to lead a team of enablement professionals as the company grows
- Own the new hire onboarding program for the go-to-market team, including Sales, Client Services, and Marketing:
- Oversee the establishment of the foundational onboarding, training, and certification programs for the GTM organization
- Iterate and improve upon the existing training curriculum for go-to-market roles to improve ramp time and effectiveness
- Manage the new hire onboarding process and work with GTM leadership to verify new team members’ readiness to represent Applecart’s products and services to customers
- Manage training and certification of the GTM team for new product/feature rollouts and new process rollouts
- Collaborate with stakeholders from Product, Product Marketing, Sales, and Client Services to develop the appropriate training and certification programs for new products or features
- Collaborate with GTM leadership and Revenue Operations to develop training and certification programs for customer-facing processes and skills
- Own the outcomes of the training programs you manage: continually measure program completion, participant performance, and business impact of each program
- Observe customer meetings and embed with the GTM team as needed to develop an independent perspective on necessary collateral and training
- Using performance data and conversation intelligence tools, collaborate with revenue leadership to identify knowledge and skills gaps across the GTM team, and build continuing education strategies to close those gaps
- Collaborate with the Product Marketing team to develop a communication strategy and calendar for effectively enabling the GTM team throughout the year and managing new product and feature rollouts
- Partner with Revenue Operations to source, implement, manage, and train on technologies that drive productivity for the GTM team
Our take
Applecart uses publicly available data, both online and offline, to create a map of real-world interpersonal relationships. Allowing clients to run more effective advertising and marketing campaigns by leveraging social influence, or word of mouth, which Applecart believes is the most powerful motivator.
Initially focused on political campaigns, Applecart worked to increase voter engagement and turnout. However, in recent years, it has expanded into commercial work, partnering with organizations such as Boeing and nonprofits like The Business Roundtable.
A key backer of Applecart is Ari Emanuel, CEO of Endeavor, a global entertainment and media agency that owns the UFC. While its unclear if the UFC is currently a client, Emanuel's involvement signals the high-profile clients Applecart is now attracting.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2023
$10.4m
LATE VC
Jul 2018
$4.1m
EARLY VC
Total funding: $14.5m
Company benefits
- 35 days of Paid Time Off: 20 vacation days, 10 personal days, 5 sick days
- 14 company holidays
- Bereavement leave
- 16 weeks of fully paid parental leave inclusive of birth and adoption for primary and secondary caregivers
- Frequent company-wide and team social events such as games nights, cooking classes, summer boat cruises, paint & sip, karaoke, escape rooms, bowling, team dinners, baseball games, holiday parties, and plenty more
- Stocked fridge full of drinks and plenty of healthy (and less healthy) snacks
- Weekly happy hour and bagel breakfast
- Pre-tax commuter benefits
- $300 workstation budget to personalize your at-home or in-office space
- Hybrid in-office setup: we work from our offices in midtown Manhattan every Tuesday - Thursday and give the option to work from anywhere on Monday and Friday
- Applecart pays 75% contribution towards Medical, Dental and Vision
- 401(k) with 4% company match
- HSA and FSA
- OneMedical: On-demand primary care free to all employee whether you take our insurance or not
- Health Advocate: Personal healthcare concierge
- Teladoc: Network of virtual healthcare providers
- Talkspace: Online mental health therapy
- Headspace: Full access to the meditation app
- Kindbody: Fertility and gynecology services
Company HQ
Midtown South, New York, NY
Leadership
Matthew Kalmans
(Co-Founder & Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-Founder & Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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