Senior Product Marketing Manager, ZEBEDEE
Bitcoin transaction software for games
Open for applications
Bitcoin transaction software for games
21-100 employees
Open for applications
21-100 employees
Company mission
To power real economies in virtual worlds.
Role
Who you are
- This role requires a deep understanding of Game developers, competitive landscape, and product value propositions
- The ideal candidate is both creative and analytical, capable of crafting compelling messaging and driving go-to-market strategies
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 5+ years of experience in product marketing, B2B Marketing, or related roles
- A background in marketing within the video games sector, or, at a minimum, a strong understanding of the video games business (dynamics, key players and industry challenges) through work in adjacent markets (such as game analytics software or other developer-centric video game tools)
- A strong understanding of the payments sector
- Proven track record of developing and executing successful product marketing strategies
- Excellent written and verbal communication skills
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics)
- Strong analytical mindset with the ability to interpret data and make data-driven decisions
- Ability to work collaboratively in a fast-paced environment
- You're a clear communicator - in writing and in speaking
- You're structured and organized and able to handle the competing pressures of immediate tasks alongside longer term projects and campaigns
- You love rolling up your sleeves and doing whatever is needed to achieve the goals
- You have a bias toward action and pace
- You are comfortable working in an early stage business, where time is critical, and things can frequently change
- You are interested in Bitcoin and/or the Lightning Network
What the job involves
- We are seeking a highly motivated Sr Product Marketing Manager to bring new products to market, develop and execute strategic marketing initiatives to increase product awareness, adoption, and revenue
- Conduct market research to understand customer needs, industry trends, and competitive positioning
- Analyze data to identify market opportunities and challenges
- Develop and execute go-to-market plans for product launches and updates, focused on providing payments services to the gaming sector
- Coordinate with cross-functional teams (product, sales, customer success) to ensure successful launches
- Craft clear and compelling product messaging that resonates with the gaming sector, including sector sub-verticals and personas
- Develop unique selling points (USPs) and differentiation strategies
- Develop marketing collateral, including product videos, case studies, whitepapers, and presentations
- Create and manage content for various channels (website, social media, email, etc.)
- Train and support the sales team with product information, competitive insights, and marketing materials
- Create and maintain sales tools, such as pitch decks and product guides
- Work closely with BD and teammates - including the Copywrite and PR lead - to plan and execute targeted marketing campaigns to generate leads and drive ZBD sales in the video gaming space
- Monitor and report on campaign performance, providing insights and recommendations
- Use analytics to measure the success of marketing initiatives and adjust strategies as needed
Application process
- Applied
- Meet and Greet
- Technical Interview
- Offer
Our take
Over the last few years, gaming and cryptocurrency have become more closely linked, and ZEBEDEE wants to lead the market in providing seamless crypto payment integration within games.
It offers instant, in-game, playable transactions with Bitcoin and provides both tools for developers and an app for gamers, which acts as your wallet and allows for transactions between different games and players.
Although the market has its share of heavyweights, ZXEBEDEE stands apart from competitors like Magic Eden, which focuses on NFT marketplaces with integrated gaming and blockchain features. ZEBEDEE, on the other hand, is built from the ground up as gaming software and has already garnered significant backing from industry giant Square Enix. With such strong support and a clear vision, the future looks bright for ZEBEDEE.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Trustpilot (1.8)
Company
Funding (2 rounds)
Jul 2022
$35m
SERIES B
Sep 2021
$11.5m
SERIES A
Total funding: $46.5m
Company HQ
Hoboken, NJ
Leadership
Simon Cowell
(Co-Founder & CEO)A former Investment Analyst at Pricoa Capital Group and Investment Manager at Oxford University Endowment Management. They were also Head of Corporate Development at Bitstamp, and Director of Block Explorer.
André Neves
(Co-Founder & CTO)They were a Software Engineer at Lifion and Capsule8, before becoming Director of Engineering at Big Human. Alongside Zebedee, they are Co-founder and Director of Partnerships at Vinteum.
Christian Moss
(Co-Founder & Head of Gaming)Formerly a Freelance Bitcoin and Gaming Software Developer who worked for Madelduck and Indie Square.
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