Performance Marketing Manager, Onefinestay
£55.3-65k
Plus bonus
1-2 days a week in office
Luxury vacation rental apartments & homes
Job no longer available
Luxury vacation rental apartments & homes
101-200 employees
Job no longer available
£55.3-65k
Plus bonus
1-2 days a week in office
101-200 employees
Company mission
To simplify the process of enjoying the finest homes and services across the globe for vacation-goers, and provide peace-of-mind, convenience, and flexibility to homeowners looking to make the best use of their homes.
Role
Who you are
- An individual who can translate the world of media buying and performance channels to a wider stakeholder group
- An analytical mindset with ability to translate data insights into actionable strategies
- You will be working closely with many internal and external stakeholders, so having strong communication and collaboration skills are a must
- Experienced in managing budgets and pacing of spend effectively / efficiently and optimising media spreads cross-channel for best results
- You will have the ability to spot positive trends and translate those insights into a convincing case for additional profitable spend
- Experience in hospitality, travel, or e-commerce is a distinct advantage
- 5+ years experience in paid media, ideally in travel, hospitality, or e-commerce
- Hands-on experience with Google Ads, Meta, programmatic DSPs
- Strong budget management skills and ability to optimize spend for efficiency and ROI
- Proficiency in performance tracking tools (Google Analytics, Looker, Data Studio, etc.)
- Experience advising on affiliate marketing is a plus but not a core requirement
- Excellent communication skills and ability to influence stakeholders
What the job involves
- Onefinestay is seeking a strategic and results-driven Performance Marketing Manager to drive our digital acquisition efforts across paid search, social, display, and native advertising
- This role will be responsible for managing agency partnerships, optimising performance, and ensuring our media investments deliver strong ROI—with a focus on increasing direct bookings and profitability
- Reporting to senior leadership, this person will play a key role in budget management, performance analysis, and growth strategy, helping expand our brand’s reach while optimising cost efficiencies. Additionally, this role will set the affiliate strategy to ensure alignment with broader paid media efforts
- Setting out roadmaps and milestones to our plans, and supporting the best approach in measurement and reporting to showcase the positive work made to improve our results and growth levers
- Paid Media Strategy & Execution – 60%
- Develop and execute a multi-channel, multi-language paid media strategy aligned with business goals
- Oversee agency performance across search, social, display, and native advertising to maximize ROI
- Continuously test and refine campaigns, creatives, and targeting to improve performance
- Work with our data team to make sure the business has the best possible view and understanding of the spend performance
- Budget & Performance Management – 30%
- Own budget allocation across paid channels, ensuring efficient spend and cost control
- Monitor key performance metrics (ROI, CPA, LTV) and optimize investments accordingly
- Provide clear reporting and insights to stakeholders, leveraging analytics tools to measure success
- Affiliate Strategy Support – 10%
- Provide expertise on affiliate marketing and set the strategic roadmap, ensuring alignment with overall acquisition goals
- Collaborate with the team leading affiliates to assess performance and identify opportunities
- KPIs:
- Growth in direct bookings and revenue from search channels
- Improved search rankings and organic traffic across target regions and markets
- Improved cost efficiency in search investments
- Driving profitability in lead acquisition / driving lower customer acquisition costs over time
Salary benchmarks
Our take
Short-term rental marketplaces such as Airbnb provide options for both low and high budgets, however, many luxury accommodations often lack an element of homeliness and feel clinical, and guests may not be provided with the business and travel essentials that they expect for the price tag.
Onefinestay offers luxury short and medium-term accommodation that adheres to strict selection procedures. Properties accepted by the startup must go above and beyond the traditional rental experience, providing services such as local-rate phones for business calls, laundry, and cleaning services, all within a homely and non-clinical environment. The company's concierge service also helps guests further personalise their stays with options such as personal chefs, private drivers, childcare, experiences, and more!
Onefinestay’s approach to luxury accommodation by providing transparency and unification when it comes to high-end stays is a smart move. With its growing collection of homes, villas, and chalets across the globe, the company is well set to see continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2015
$40m
SERIES D
Jun 2015
$25m
SERIES C
Total funding: $80.9m
Company HQ
Paddington, London, UK
Leadership
Ian Di Tullio, PhD
(Co-CEO, not founder)In addition to their role at the company, they are also the current CCO (Europe & North Africa) at Accor. Former VP of Global CRM, Loyalty, & Contact Centres at Qatar Airways.
Fabrice Carre
(Co-CEO, not founder)In addition to their role at the company, they are also the current CSO & Executive Committee Member at Accor, and Non-Executive Board Member at AccorInvest.
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