In recent years, more emphasis has been put upon the need to build a more circular economy and reduce the massive amounts of products we produce and throw away. Pickle is one company hoping to advance this movement, by supplying a sharing marketplace for people to rent and lend fashion pieces.
Focussing on designer items, Pickle enables users to list items from their wardrobes for rent. This way, they can make money on items that would otherwise be lying around, or that they may even have ended up throwing away. Renters can access exciting pieces without having to purchase them themselves, contributing to lowering the rates of fashion production.
It's certainly an intriguing approach, especially as more and more people are looking for ways to reduce their own waste contributions and consumerism. It's no surprise then that the company has seen strong early funding which will support its expansion into new categories and US markets.
Steph
Company Specialist at Welcome to the Jungle