Principal Brand Strategist, Headspace Health

• The role is highly visible and requires someone who is a big thinker, creative storyteller, and strong relationship builder to grow and expand the Headspace brand
• 8+ years of experience in brand strategy and marketing, including culture-first, social-first, earned-first brand marketing strategies
• Experience in D2C and B2B marketing
• Ability to adapt to changing circumstances and to be solution-oriented in an ambiguous, fast-paced environment; comfortable with ruthless prioritization
• Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
• Proven ability to execute results with lean resources, balancing hands-on execution with strategic planning
• Strong ability to partner cross-functionally, influencing teams and leaders of all levels

Desirable

• Headspace is looking for an experienced and creative Brand Strategist to lead brand strategy, integrated marketing planning, brand partnerships and measurement across our D2C and B2B businesses
• As a key leader on the Marketing team, you will play a critical role in helping us achieve our mission of providing every person access to lifelong mental health support
• Lead brand strategy and marketing across D2C and B2B businesses to expand the definition of our brand, grow brand awareness and affinity, and accelerate customer acquisition and retention
• Empower teams across the organization to be owners of the brand, in partnership with the Creative Team
• Drive customer-centric integrated marketing planning for D2C and B2B businesses, working closely with Marketing, Communications, Content, Partnerships, and Product to plan high impact strategies and campaigns
• Own evergreen marketing strategy and campaigns to meet consumers in key cultural moments like Mental Health Awareness Month and World Mental Health Day
• Identify, develop and execute high impact brand partnerships to expand our reach and engage new audiences
• Lead brand insights and measurement to track brand health and understand effectiveness of brand investments, in partnership with Research team
• Stay up to date on industry trends and best practices to influence across the organization