Partner Marketing Manager, Circle
Ecosystem
$130-170k
More information about location
Digital dollars for global prosperity
Open for applications
Digital dollars for global prosperity
1001+ employees
Open for applications
$130-170k
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- 7+ years of relevant experience in a combination of crypto and partner marketing or technology marketing
- Knowledge of blockchain and crypto technology, digital assets, and capital markets is required. Experience in payments, fintech, or TradFi is preferred, but not required
- Proven experience with campaign management and execution, including developing marketing collateral from the ground up
- Highly independent and motivated to dive deep into the tech and learn
- Thrives in unstructured environments and builds structure in chaos
- Experience with driving GTM execution alongside highly cross-functional teams
- Familiarity with Slack, Google Workspace, and MacOS
What the job involves
- Circle is seeking a Partner Marketing Manager to play a key role working on a global, partner-centric go-to-market strategy
- Reporting to our Senior Director, Marketing in Partner Marketing, this role will align with our Ecosystem and Capital Markets partners, including centralized and decentralized exchanges, digital wallets, blockchains, and crypto infrastructure providers
- Partners play a central role in the utility, distribution, and growth of Circle products
- Our partner marketing team is responsible for the development and execution of co-marketing campaigns with partners, resulting in measurable growth for the business
- You will be a member of a cross-functional team responsible for the activation and success of these partner engagements
- Your role will focus on developing co-marketing campaigns and consulting our partners on how to best market Circle products to their customers
- It’s imperative that the person in this role has a deep understanding of blockchain and crypto technology, with knowledge of crypto capital markets a plus
- Act as the key marketing stakeholder in enterprise and start up partnership engagements with key crypto ecosystem partners including CEXs, DEXs, wallets, blockchains, and crypto infrastructure providers
- Execute co-marketing campaigns with partners to drive growth of the USDC ecosystem
- Typically these campaigns will be B2B2C or B2B2B campaigns which target our partner’s end-users or customers
- You will be the primary point of contact to our partner’s marketing teams, collaborating with them to develop a GTM strategy, growth hypotheses, and campaign plans
- Create and manage partner marketing content, including blog posts, case studies, and social media campaigns
- Develop educational resources for our partners, including framework and process docs, and product overview materials
- Measure, analyze and report on the results of partner marketing campaigns
Our take
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by BlackRock, the world’s largest asset manager, and crypto exchange company Coinbase. It has been proactively preparing for possible upcoming federal regulations. With USDC circulation doubling over the last year to $60 billion, Circle is well-placed to see steady long-term growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
Civic Center, New York, NY
Articles
Leadership
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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