Director of Product Marketing, Consensus
$180-200k
Demo automation platform
Be an early applicant
Demo automation platform
201-500 employees
Be an early applicant
$180-200k
201-500 employees
Company mission
To lead the world into the new era of Demo Automation.
Role
Who you are
- We’re not just filling the pipeline; we’re crafting memorable experiences that leave a lasting impact on our audience. If you're curious, clever, don't take life too seriously, and are ready to shake things up, join us!
- 10+ years in product marketing, with a proven track record as a PMM leader — you've built and run the function, set the bar, and delivered results, not just executed within it
- Domain fit strongly preferred: experience marketing in or adjacent to our space (demo automation, sales/buyer enablement, revenue tech, or GTM/PLG SaaS) and to our buyers — pre-sales, revenue, and marketing leaders. You already understand this ICP and persona
- Strategic gravity — you operate on positioning, pricing, and market strategy as a matter of course and influence executives, Product, and Sales as a peer
- AI-forward — you use AI fluently to build: research, messaging, competitive intelligence, enablement, and analysis — and you raise the whole team's leverage doing it
- Evidence over assertion — you set targets, measure performance, and tell the truth about what's working, backed by data and a clear "here's how we'll know."
- A skilled writer and presenter who makes complex ideas simple and compelling across formats — written, video, and in-person
- A track record of bold, creative messaging that conveys brand and product personality
- Comfortable in ambiguity and speed — you can set direction, sequence the work, and hold a plan against louder voices in a fast-moving, category-defining environment
- A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must)
What the job involves
- Our marketing team is a vibrant mix of creatives and strategists, united by a passion for storytelling that resonates with our buyers
- Consensus is entering its most important chapter: moving beyond demo automation and product experience to redefine our category. We're looking for a Director of Product Marketing to help build and drive that story in the market, in the product, and in the numbers
- This is a strategic leadership role, not a launch-execution role. You'll own positioning, pricing, packaging, and the market and customer intelligence that the rest of GTM depends on
- You'll be the person who can say, with evidence, what we sell, who we sell it to, why they buy, and what it's worth — and then get Product, Sales, and CS aligned behind that answer
- You'll be a peer to executives, a strategic partner to Product on the roadmap itself, and the connective tissue between Consensus, our customers, and the market. You'll be measured on results: product adoption, market awareness, and pipeline
- Own the category narrative and positioning as we redefine our space, along with the messaging architecture beneath it — differentiation, value props, and proof — kept in lockstep with what Product actually ships. Resolve positioning centrally so the company moves fast and stops flip-flopping
- Own pricing and packaging strategy by use case across the portfolio — how we bundle, tier, and price to land and expand — and drive the cross-functional decisions and analysis behind it
- Own market and customer intelligence. Be the deepest expert in the room on our market, ICP, personas, and competitors, using product analytics, customer interviews, and research to sharpen segmentation and drive our vision and roadmap
- Own the release-to-launch motion end to end — naming, positioning, GTM strategy, and enablement — with high-profile launches tied to measurable adoption and pipeline, not just coordination
- Be a strategic partner to Product across the development lifecycle, bringing the customer and market insight that shapes the roadmap and the launch plan
- Own competitive strategy. Run closed/won analysis, stay ahead of the competitive set, and arm sellers with the differentiation that changes deals and keeps the narrative fresh
- Enable and inspire GTM teams to win more, in less time — the first-call deck, core narrative assets, and enablement that lets reps sell the full portfolio to a more sophisticated buyer
- Own external influence. Manage the Customer Advisory Board, analyst, and advocate relationships to advance Consensus' position in the market
- Drive product adoption and pipeline in partnership with Demand Gen, Sales, and CS — accountable for expansion and adoption outcomes, not just supporting activity
- Partner across Marketing to tell the Consensus product story and surface customer success across web, blog, social, and other channels
- What You'll Be Measured On:
- Product usage and adoption driven by PMM-led launches and positioning
- Product awareness and mind-share in the market — category association and analyst/buyer recognition
- Pipeline and expansion influence from launches, packaging, and use-case positioning
- Win rates and competitive displacement in the segments we choose to fight in
- Pricing/packaging outcomes — ACV, attach, and expansion moved by decisions you drive
Our take
Today, many enterprise software companies are turning their focus to doing more with less, which has paved the way for intelligent demo automation to become a necessity to drive growth and efficiency within organizations.
Consensus offers an intelligent demo automation platform that is designed to help sales and technical teams create personalized product demos at a quicker rate in order to reallocate their time more wisely. The platform utilizes AI and machine learning algorithms in order to automate these processes to provide tailored individual demos to each customer's specific needs.
Through its innovative solutions, Consensus has achieved remarkable growth, having witnessed a 30% increase in revenue in 2024, and was named by G2 as one of the top Sales platforms of 2026. The company has a large roster of clients, too, with big names like Autodesk, Atlassian, and Dell trusting it. And it's in a great position going forward, having recently ranked #1 in G2 Presales Software as a Great Place to Work in 2025.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2023
$110m
GROWTH EQUITY VC
Jan 2022
$15m
SERIES B
Total funding: $133.7m
Company benefits
- Generous employer contribution towards multiple health, dental, and vision plans
- 401(k) with company matching contributions
- Flexible/Remote work environment
- Company provided best-in-class WFH setup
- Professional Development program
- Birthdays off
- HSA/FSA programs available to maximize your tax savings
- Guaranteed Stock Options
- Paid parental leave to prioritize your family
- Unlimited PTO
- 2 days off each year to volunteer at a Charity of your choice
Company HQ
Sandy Springs, GA
Leadership
Doug Johnson
(CEO)Doug joined Consensus in 2023 as CEO. Prior to that, they were the CRO and President at G5.
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