Website Optimization Analyst, Hims & Hers

• Minimum of 3 years of experience in marketing
• Bachelor's Degree in Marketing, Information Technology or related technical field
• Personal or professional understanding of marketing with Google, Affiliate, Reddit, Tiktok, Snapchat, Youtube
• Experience with Content Management Systems, such as Contentful, Squarespace, Adobe ExperienceManager, or WordPress
• Experience with AB testing tools such as Optimizely, VWO, or Adobe Target
• Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
• Ability to work in a highly collaborative and 100% remote environment, flexible to adjust the roadmap, and participate in a team-based planning process
• Highly organized and self-driven to execute at scale
• Can-do attitude and willingness to learn new digital tools, particularly internal proprietary platforms
• Ability to occasionally travel (1-2x annually) to Growth org offsites, to strategize and network in person
• Expertise with Jira and agile project management, Webflow, or Unbounce

Desirable

• We are looking for a self-motivated and passionate optimization manager to own and focus on the evolution of our paid marketing landing pages to drive KPIs and support our mission to help the world feel great through the power of better health
• Support the testing strategy to learn what works in marketing on Google Shopping, Reddit, TikTok, and Snapchat. Ensure wins can apply across all categories
• Improve Weight Loss category paid acquisition CVR through landing page creation and AB testing
• Set up, execute, and analyze website AB tests
• Collaborate with the marketing team and channel managers to optimize for channel growth and reduce cost to acquire a customer
• Work with designers, copywriters, Product, Product Marketing, and Category Directors to create, launch, and test landing pages across our marketing channels to help meet quarterly business goals