Manager of Marketing, Oscar Health

• 4+ years of relevant marketing experience
• 2+ years of experience using data and data analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in

Desirable

• The Manager, Marketing enables member engagement strategies through marketing
• The Manager creates forecasts for planned initiatives, identifies new opportunities to achieve enterprise goals through marketing and relies on past experience to significantly advance our capabilities
• The Manager uses proactive problem solving and data monitoring to champion marketing led work streams resulting in retention and consumer experience
• The Manager, Marketing delivers marketing plans that meet or exceed stated goals autonomously through leadership of direct reports or by influencing others
• You will report into the Associate Director, Product Marketing
• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals
• Monitor the performance of campaigns to determine the right optimizations and to inform future work
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders
• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations
• Work cross functionally to represent the team and collaborate with stakeholders to identify needs
• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website
• Compliance with all applicable laws and regulations
• Other duties as assigned