Marketing Manager, KnowBe4
+ Company-wide bonuses (based on monthly sales targets)
Remote in London
Security awareness training platform
Be an early applicant
Security awareness training platform
1001+ employees
Be an early applicant
+ Company-wide bonuses (based on monthly sales targets)
Remote in London
1001+ employees
Company mission
To enable employees to make smarter security decisions, every day.
Role
Who you are
- MA or Degree in Marketing or business-related subjects
- CIM Certification/Diploma (not essential but an asset)
- Competence in using digital marketing tools
- A willingness to learn new methods and technology
- Minimum 3 years in marketing management experience
- Experience with Google Workspace
- Prior experience with marketing automation systems such as HubSpot or similar
- Prior experience with Salesforce or other CRM software a plus
- Infectious positive, can-do attitude
- Strong verbal and written communications
- Excellent time management and organization skills
What the job involves
- The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand
- Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
- Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition
- Manage the set up of all lead generation campaigns
- Create and send email campaigns with calls to action, in compliance with applicable data protection laws
- Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
- Drive strategy and planning through the analysis of historic performance, past engagement and interactions , understanding KPIs and implementing best practices
- Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses
- Measure campaign results and optimize the lead nurture tracks to increase conversions
- Measure and optimize our lead generation marketing using dashboards, CRM and marketing analytics reports
- Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
- Craft landing pages and lead generation forms for our content to distribute through relevant programs
- Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
- Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
- Stay up to date with the latest trends and changes with SEO and major search engines
- Support management and setup of all paid search campaigns (PPC)
- Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
- Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
- Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
- Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
- Manage all administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists in a timely manner
Application process
- An applicant assessment and background check may be part of your hiring procedure
Salary benchmarks
Our take
Human error is a huge contributor to the success of phishing attacks and other cybercrime, meaning it is vital that businesses keep their staff well trained and educated in good security practices. KnowBe4 delivers a cloud-based security awareness training program, alongside simulated phishing attacks, to allow companies to make sure their people are as robust against cybercrime as their technology.
A subscription to KnowBe4 enables staff to access automated security training campaigns generated from a large library of content, with reminder emails to ensure they are on track. Its PhishER product, a Security Orchestration, Automation and Response platform, offers automatic prioritization for emails which allows security teams to respond to the biggest threats quicker.
KnowBe4 is the world’s largest integrated platform for security awareness training, serving over 50,000 customers. The company has also launched a Mobile Learner App, which provides access to training modules and notifications about assigned training, to supplement the training platform and deliver heightened services to its clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jun 2019
$300m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $401.1m
Company benefits
- Company-wide Monthly Bonuses Up To $2,000 A Month
- Employee Referral Bonuses
- Vision And Dental Plans
- FSA (Flexible Spending Account)
- Virtual Yoga Classes & Free Gym Benefits Through Classpass
- Generous or Open Paid Time Off, Plus National Holidays
- Paid Military Leave
- Tuition Reimbursement Up To $5,250 A Year
- Certification Completion Bonuses Up To $10,000 A Year, With Reimbursement For Any Materials For The Certification
- KnowBe4’s Famous Onboarding Experience
- Hybrid Work Environment & Remote Work Options
- Relaxed Dress Code: “If You Don’t Get Arrested On Your Way To Work, You Are Good!”
- Free Fresh Fruit Delivered Weekly, Daily Food Carts, And Unlimited Snacks, Coffee And Tea
- End Of The Month Celebrations
- Employee Resource Groups
- Employee Mingles (Meet People From Around The Company And Eat Free Food)
- Game Room With Ping Pong Table And Classic Arcade Games
- Events And Activities: Movie Nights, Beach Days, Family Mingles, Theme Park Visits, Evening Boat Cruises, Virtual Happy Hours And Anything Else Fun That We Think Of!
- Parental And Adoption Leave
- Breast Milk Shipping For Traveling Parents
- Adoption Assistance
- Knowster Parents Employee Resource Group
- On-site Life Coach
- Internal Promotions
- No Door Policy (We Encourage Our Staff To Share Ideas And Ask Questions)
- Opportunities For All Employees To Participate In Regular AMA (“Ask Me Anything”) Sessions With Our CEO, Stu
- Lunches With The CEO (10 Randomly Selected Employees Each Month)
Company HQ
Downtown, Clearwater, FL
Leadership
Stu Sjouwerman
(Founder & CEO)Co-founded Sunbelt Software. Former MD of Sunbelt International.
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