Principal Product Marketing Manager, 6sense
$164.4-241.1k
Marketing engagement platform
Be an early applicant
Marketing engagement platform
1001+ employees
Be an early applicant
$164.4-241.1k
1001+ employees
Company mission
To empower clients to gain predictable and consistent revenue growth, harnessing the power of artificial intelligence, machine learning, and big data.
Role
Who you are
- If you’re a product marketer who thinks like a writer—driven by big ideas, bold positioning, and storylines that rally teams—this is your role
- 5-7 years of experience in product marketing, preferably in B2B SaaS, Martech, or AI-powered marketing solutions
- Excellent storytelling skills—can craft narratives that resonate with marketers
- Experience building and maintaining messaging guides and positioning frameworks
- Ability to simplify complex concepts and translate technical capabilities into compelling messaging
- Strong cross-functional collaboration skills—especially with product, sales, demand gen, and brand
- Proven ability to create high-quality, visually compelling deliverables (e.g., slide decks, messaging docs, collateral)
- Can craft taglines, narratives, and campaign messaging that drives engagement
- Familiar with competitive research, message testing, and market validation techniques
- A strong pulse on modern B2B tone, trends, and what resonates in-market
- Highly adaptable, self-directed, and energized by creative problem solving
What the job involves
- 6sense is looking for a Principal Product Marketing Manager to lead the development and evolution of our positioning, messaging, and storytelling across both our Marketing and Sales product lines
- This is a highly creative, narrative-driven role designed for someone who’s passionate about the craft of storytelling, obsessed with clear messaging, and thrives on shaping how products are understood, talked about, and brought to market.
- You’ll be the strategic owner of our core narratives, turning product insights, customer pain points, and market shifts into messaging that moves.
- Whether it’s a new product launch, a flagship campaign, or a sales play, you’ll craft the positioning and story that ties it all together—and gets every team aligned around it.
- You’ll work cross-functionally to make sure those narratives show up consistently across content, events, campaigns, and conversations—building clarity, differentiation, and momentum in the market
- Own and evolve 6sense’s core positioning and messaging, serving as the steward of our brand narrative across both Marketing and Sales solutions
- Build and maintain our messaging architecture—including positioning frameworks, messaging guides, and the overarching brand messaging house
- Translate product insights, roadmap updates, and market trends into compelling stories that drive alignment and activation across marketing, sales, and customer-facing teams
- Develop campaign themes, storylines, and creative hooks to inspire demand generation, brand, content, and event strategies
- Create high-impact narratives for product launches, sales plays, and flagship campaigns that help differentiate 6sense and move prospects through the funnel
- Write and refine copy for product pages, one-pagers, keynote presentations, scripts, ads, and more
- Partner cross-functionally with Demand Gen, Brand, Sales Enablement, ABX, and Product Marketing to ensure messaging is consistent and impactful at every touchpoint
- Stay plugged into trends across B2B SaaS, product marketing, and GTM innovation—bringing fresh ideas, smart angles, and new ways to connect with our audience
- Test and iterate messaging based on feedback from sales, customers, campaigns, and the market
Our take
While sales and marketing teams need access to customer data to stay competitive, this information is often scattered around multiple difficult-to-access systems both inside and outside the company. 6sense exists to solve this problem, using AI to bring together disparate data sources such as internal CRMs and social media signals to give sales teams all the information they need in one place.
While other companies have attempted to tackle this problem, 6sense stands out with its ability to provide a complete picture of a company and the leads to pursue within it. This allows teams to accurately prioritise accounts that are most likely to buy, greatly increasing conversion rates and sales figures. This has led to it being taken up by major enterprises including Dell Technologies, Shell and Cisco, to name a few.
6sense has raised a large amount of capital over multiple funding rounds and now has a $5.2 billion valuation. The company remains focused on research and development to maintain its market lead and is working to improve its AI's predictive, insight, and orchestration capabilities. At the end of 2023, it launched a LinkedIn integration that allowed 6Sense customers to launch targeted LinkedIn marketing campaigns through its AI platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES E
Mar 2021
$125m
SERIES D
Total funding: $428.2m
Company benefits
- Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges
- Udemy Online Learning Courses, WFH Stipend, Revenue Certifications
- Giving Fridays Rotating Charity Support, GoodSense Social Impact Programs
- Flexible Time Off, WeWork Access
Company HQ
The East Cut, San Francisco, CA
Leadership
Viral Bajaria
(CTO)They started their career as a Software Engineer at Hexaware Technologies, before spending 2 years as a University of Southern Carolina Graduate Research Assistant. They then worked in Software Development for Hulu for 5 years, before leaving in 2013 to co-found 6sense.
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