Senior Product Marketing Manager, Lyft
$143-178.8k
Ride sharing company
Posted today
Ride sharing company
1001+ employees
Posted today
$143-178.8k
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- The ideal candidate will have a strong background in B2C product marketing, a track record of developing impactful marketing strategies, and a proven ability to develop strong cross-functional relationships
- Experience in the travel and hospitality space or experience with a marketplace business are a plus
- A deep understanding of our brand’s core values and an ability to navigate a busy airport are a must
- Bachelor’s degree in Marketing, Business or relevant work experience; MBA preferred
- 7+ years experience in marketing with 5+ years in product marketing
- Experience in applying consumer insights to inform and optimize the product experience
- Analytical thinker with experience in data-driven marketing
- Ability to independently drive experimentation focused on conversion and engagement
- Very strong written communication skills
- Experience developing strategies to solve ambiguous and complex problems
- Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
- Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams
What the job involves
- Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today
- Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders
- We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation
- To achieve these goals, we are looking for a seasoned Senior Product Marketing Manager to bring vision and go-to-market excellence to our Travel & Airports vertical
- In this role, you’ll develop product positioning rooted in customer insights, drive go-to-market campaigns and optimize current features to support user growth, engagement, and retention
- Develop a travel marketing strategy and lead individual go-to-market launches for new travel, airports, and scheduled products, ensuring they reinforce Lyft’s overarching brand and travel narrative
- Be the voice of the customer to influence product development and continually assess our market and strategy to meet customer needs
- Have a broad understanding of existing research and competitive landscape, identify any gaps, and create actionable insights to inform product and marketing strategy
- Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share and fuel growth
- Design and launch experiments to learn, optimize and drive growth for key business metrics
- Write inspiring creative briefs and shepherd the creative development process from strategy through execution
- Partner with senior leaders and cross-functional teams, including Product, Design, Engineering, Comms, Brand, Creative, Science and more to ensure our marketing campaigns deliver against business objectives
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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