Demand Generation Manager, Logiwa
$99-120k
OTE
$90-105k
BASE
D2C cloud warehouse management systems for businesses
Be an early applicant
D2C cloud warehouse management systems for businesses
101-200 employees
Be an early applicant
$99-120k
OTE
$90-105k
BASE
101-200 employees
Company mission
To empower businesses to make order fulfillment their competitive advantage.
Role
Who you are
- The ideal candidate is an experienced B2B/Enterprise SaaS digital marketer with an excellent understanding of SEO/GEO/PPC best practices and experience managing search engine marketing campaigns
- You’ll also have experience working with CRM/MAP software and with all of the major social media paid campaign platforms
- At least 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry
- Knowledge of HTML/CSS
- Experience with website performance and optimization tools
- Strong troubleshooting skills and attention to detail
- Ability to develop and present quarter-long strategic plans matching web/paid tactics to business goals
- Proven experience developing and executing successful SEO/PPC campaigns to drive qualified leads in the B2B space
- Familiarity with CRM/marketing automation software, specifically with Hubspot
- Familiarity with SEO and analytics tools, including SEMrush and Google Analytics
- Experience with website management in Wordpress
- Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills
- Strong communication and writing skills
- BA/BS in Marketing, Business, Communications, or experience equivalent to a 4-year degree
What the job involves
- The Demand Generation Manager will be responsible for the effectiveness of Logiwa’s complete digital footprint in the market, including Logiwa’s website, search engine optimization (SEO), generative engine optimization (GEO), paid search and other digital advertising
- Working in collaboration with marketing peers, you will devise and execute a digital strategy that both optimizes our inbound demand generation and increases our brand awareness in our target markets
- In your role as Demand Generation Manager you’ll grow our inbound engagement volume, drive incremental inbound lead generation, manage our SEO strategy, optimize Logiwa’s organic and paid search campaigns, and increase market awareness through digital advertising campaigns
- Manage all aspects of Logiwa’s paid and organic search engine campaigns
- Manage daily operations and ongoing maintenance of Logiwa’s website
- Update website content, landing pages, and navigation as needed
- Analyze website traffic and user behavior using tools like Search Console and GA4
- Identify and optimize SEO/GEO opportunities to support overall business growth
- Ensure proper tracking and attribution for all campaigns in our CRM (HubSpot) and provide regular reports on all inbound activity
- Manage our pay-per-lead and pay per click campaigns with 3rd party lead source partners
- Manage our digital advertising campaigns with 3rd party media companies
Our take
E-commerce has seen an impressive boom over recent years. This has had a big impact on the warehouse industry, with demand rising for flexible, direct to consumer fulfilment solutions, and Logiwa has stepped up to fill this growing market niche.
Loigwa offers an integrated cloud WMS and order fulfillment system for high volume fulfillments, with a particular focus on direct-to-consumer brands. Flexibility and efficiency are fast becoming dominant success metrics in warehousing for consumer goods, and Logiwa’s system connects directly to a company’s online store - making it speedy, easy to run, and perfectly adapted to manage the increased volume of consumer purchases over the pandemic.
The past few years have seen it enjoy some healthy investment, including from a VC firm who also backs Starbucks, being used to fuel its continued growth. This is no surprise: a WMS offering faster speeds, greater labor efficiency, and a scalable setup that can adapt to rapid growth in online sales is a potentially future-shaping prospect in the warehousing industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$10m
SERIES B
Jul 2022
$16.4m
SERIES B
Total funding: $37.9m
Company benefits
- Generous time off with PTO, paid holidays, and paid sick days
- Health insurance and wellness benefits that include health and dental coverage plus an onsite gym
- Rewards for performance: each role has a bonus plan with clear guidelines and set target criteria. When Logiwa wins, everyone wins
- Hybrid-office model to give employees the best of both worlds – a fun place to work and the flexibility of working from home
- Inclusive culture that includes team-based strategic planning, team-owned deliverables, group brainstorming sessions and an open door policy
- Diverse management team, diverse hiring practices and internal promotion opportunities
- Professional development opportunities both within specialties and across functions
- Casual environment and perks including free breakfast everyday, a fully-stocked kitchen, casual dress code, happy hours and company outings
Company HQ
Chicago Loop, Chicago, IL
Leadership
Erhan Musaoglu
(CEO & Founder)Having studied Industrial Engineering, they worked as an IFS Türkiye Project Manager, before working as a Freelance Consultant and spending a decade as CEO of LA Software Group. They founded Logiwa as CEO in September 2017.
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