Integrated Marketing Manager, 1stDibs
$110-121k
+ Equity (where applicable)
Online marketplace for design lovers
Be an early applicant
Online marketplace for design lovers
201-500 employees
Be an early applicant
$110-121k
+ Equity (where applicable)
201-500 employees
Company mission
To enrich lives with extraordinary design.
Role
Who you are
- As our ideal candidate, you are self-directed, data-driven, and highly collaborative, and you bring experience in both strategy and execution of multi-channel marketing campaigns
- Bachelor’s Degree
- 5+ years prior experience in integrated or digital marketing in ecommerce or consumer tech
- Keen analytical skills and familiarity with measurement tools like Google Analytics, Looker, Tableau, etc
- Strong written and verbal communication skills
- Owner-operator who can balance strategic vision-setting with nimbleness and execution
- Comfortable operating in white spaces, with a bias toward action
- Cross-functional player who is able to solicit perspectives from stakeholders and exert influence on outcomes
What the job involves
- We are looking for a Manager to join our Integrated Marketing team. In this role, you will set the marketing strategy for key categories and develop and execute multi-channel marketing campaigns that drive engagement among consumers, private clients, and interior design firms
- This role will report to the Director of Integrated Marketing and collaborate closely with the broader Marketing team, Supply, Sales, Product, and Customer Service teams
- Establish annual and seasonal marketing strategies to support category (Furniture, Art, Jewelry and Fashion) growth and other business priorities
- Ideate and brief multi-channel campaigns that engage our audience of high-net worth individuals and interior designers
- Collaborate with marketing channel partners (merchandising, email, social, editorial, paid etc.) to identify opportunities based on campaign performance, market trends and competitive research
- Act as a liaison with Supply teams to understand our seller cohort, develop suitable campaign strategies and seller commercialization plans
- Manage Partnerships with tastemakers, industry organizations, interior designers, and sellers to grow awareness of 1stDibs
- Work with channel owners and Analytics to measure campaign impact and optimize performance
- Represent the team and broader Marketing function in relevant cross-functional meetings, with Executive visibility
- Collaborate with Product, pitching opportunities for UX improvements and feature innovation
- Additional responsibilities as needed, taking on ad hoc projects as business needs shift
Our take
1stDibs is an eCommerce platform that caters to luxury, high-end, and antique goods, bringing together dealers, makers, and buyers in one online space. By focusing on rare and collectible items, 1stDibs has carved out a niche that sets it apart. With this approach, the platform aims to bridge the traditional barriers of geography and time that typically hinder the luxury goods and collectors market.
Founded in 2001, 1stDibs has cultivated a highly curated environment for its customers. While the platform only has tens of thousands of active users, these users are highly engaged and willing to invest significantly in quality items. In 2020, for example, the average 1stDibs user spent over $%,500, with each order averaging more than $2,500 - proving the site's appeal to serious buyers and collectors looking for rare treasurez.
With this success, the company is expanding beyond its online roots, with exciting ventures into offline experiences. A major milestone in this shift is the partnership with The Agency, marking the beginning of a broader strategy to combine digital and physical touchpoints. As the company continues to grow, it will be interesting to see how it bridges its online success with the offline experience.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2019
$76m
SERIES D
Jan 2014
$15m
SERIES C
Total funding: $193m
Company values
- We continually evolve
- We deliver results
- We succeed together
- We do what's right
Company HQ
Flatiron District, New York, NY
Articles
Leadership
David Rosenblatt
(CEO)They joined 1stdibs in 2011 as CEO. Prior to this, they were the President of Display Advertising at Google, and CEO at DoubleClick.
Matthew Rubinger
(CCO)They joined 1stdibs as CFCO in 2022. Prior to this, they spent 8 years at Christie's in a number of roles, including Deputy CMO and Global Head of Marketing and Design. They were also a Director at Heritage Auctions and Portero.
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