Gener8 Ads is trying to simultaneously give companies and media agencies access to better advertising leads, while giving public users more control over – and the chance to profit from – their own data.
The company offers internet users a range of products including a browser, app, and existing browser extension, in which they can elect to share their anonymised data in return for redeemable rewards or simply browse in total privacy. The appeal for advertisers is the promise of a more personal approach, reaching only those who would be interested in their products.
Amidst all the noise surrounding data privacy, Gener8’s solution is a clever one. Indeed, the company gained immense traction after an appearance on BBC’s Dragons’ Den which went viral, and was hailed the show’s best ever pitch. Unsurprisingly, the TV appearance led to a successful funding round, which helped the company to accelerate growth. Further funds have also been secured that will support the launch of Gener8's app as it looks to disrupt the big tech giants.
Steph
Company Specialist at Welcome to the Jungle
