Vice President of Marketing, Soko Glam
$180-240k
More information about location
4 days a week in office (Brooklyn, NY)
Korean skin care, beauty & make up products
Open for applications
Korean skin care, beauty & make up products
21-100 employees
Open for applications
$180-240k
More information about location
4 days a week in office (Brooklyn, NY)
21-100 employees
Company mission
Soko Glam is on a mission to help all people believe there are only good (skin) days ahead.
Role
Who you are
- Minimum of 18 years of marketing experience, including significant leadership roles that encompass both strategic planning and hands-on execution
- Profound knowledge across all marketing domains, especially in digital marketing and data-driven decision-making
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
- Exceptional analytical capabilities, with a talent for translating intricate data into strategic actions
- Stellar communication skills, adept at engaging with various audiences, from team members to executive stakeholders
- Demonstrated success in developing and executing marketing strategies that have significantly increased revenue and brand presence
- Must have a deep understanding of the beauty industry, consumer trends, and market dynamics
- Prior experience in scaling a brand is highly advantageous
What the job involves
- Reporting to: Co Founder & CEO
- As Vice President of Marketing at Soko Glam, you will spearhead our dynamic marketing and merchandising teams, driving strategic initiatives that propel our brand forward
- In this role, you will manage comprehensive marketing operations including performance marketing, brand campaigns, social media, creative direction, CRM, and loyalty programs
- Your expertise will also extend to overseeing the merchandising team, emphasizing an integrated approach to marketing. This pivotal position demands a blend of strategic oversight and hands-on tactical work, essential for leading a nimble and impactful team within our vibrant beauty company
- Develop and implement comprehensive marketing strategies and promotional plans to boost revenue, customer acquisition, and brand awareness
- Manage the full P&L for marketing categories, overseeing budgets, forecasts, and pricing strategies to meet financial targets and enhance profitability
- Lead the rolling brand and product launch calendar, collaborating closely with Product Development and other departments to ensure seamless and effective market introductions
- Drive continuous analysis and optimization of category performance and SKU productivity, making strategic decisions on product support or discontinuation
- Utilize advanced analytics to identify growth opportunities in fast-moving categories, deploying targeted strategies to expand market share
- Foster a high-performance culture within the marketing and merchandising teams, promoting continuous improvement and professional development
- Engage in cross-functional collaboration with internal stakeholders to align marketing efforts with broader organizational goals
- Champion the brand’s digital marketing strategies, utilizing cutting-edge techniques and channels to connect with customers and enhance the consumer experience
Our take
Over the last few years the Western world has become pretty taken with Korean film & TV, pop music, and “K-Beauty”. Thanks to brands like Dr.Jart+, Peach & Lily, and Soko Glam, Korean beauty products are now accessible and budget friendly in western markets.
Soko Glam launched back in 2012 in what was then a fairly cold market, but as the popularity of K-Beauty really took hold, the company was well positioned to grow in tandem. Indeed, co-founder Charlotte Cho is now partly credited with making the 10-step skin care routine as popular as it is today.
Now, it’s one of the most high-profile e-commerce companies in its niche, growing impressively with a small team and relatively little funding. While its position in the US is pretty secure, it’ll be interesting to see how Soko Glam performs on the international market as more local brands emerge in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (1 round)
Jan 2016
$2m
SEED
Total funding: $2m
Company benefits
- Medical, Dental, Vision Insurance
- 401K Program
- Generous Paid Time Off
- Parental Leave
- Health & Wellness Benefit
- Remote Work Opportunities (role-dependent)
Company values
- Effectiveness, Communication, Honesty, Ownership & Selflessness are our primary values.
- People: We are unreasonably selective about our people and consider ourselves a pro sports team
- Customers: We obsess over our customers
- Philosophy: We work very hard and learn a lot along the way!
- How we operate: We are extraordinarily candid with each other and always default to transparency
- Future focused: We have a relentless focus on driving results that shape our future
Company HQ
1261 Broadway, Suite 1001, New York, NY 10001
Articles
Leadership
Dave Cho
(CEO)After serving in the US Army for eight years, they attended the Google Student Veterans Summit, then joined Facebook as an intern before co-founding Soko Glam.
Charlotte Cho
(Chief Curator)Is also the founder of premium skin care brand Then I Met You. Author of international bestseller "The Little Book of Skincare" and "The Little Book of Jeong".
Salary benchmarks
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