Demand Generation Marketing Manager, GitGuardian

• Hands-on expertise: You've directly owned and managed technical demand generation programs and are an expert in one or several tactics (SEA, SMA, email marketing, webinars, ABM)
• Program management: You've managed freelancers or agencies and directly owned a budget. You have a track record of successful collaboration with cross-functional teams
• Multi-target campaign experience: You've run campaigns targeting varied audiences (different ICPs, seniority levels, industry verticals) with at least ICP-level personalization
• Prior experience in Cybersecurity or DevOps markets: Bonus points if you've successfully run ABM campaigns at an early-stage IAM or DevSecOps vendor
• Data-driven mindset: You know how to present campaign results and optimize based on metrics that matter

Desirable

• This position is based in the US; our ideal candidate will be hybrid, either in NYC or Boston
• We’re a global team looking to build and test new programs while scaling existing ones. Our ideal candidate will work to improve our MQL-to-meeting rate and help source new opportunities for our Sales teams
• You will also be involved in our launch of a new product line, Non-human Identity Security. You will be pivotal in helping to build a long-term partnership with our Sales leaders while driving pipeline growth in a data-driven and creative way
• Your day-to-day partners will be 1 Marketing Operations manager, 1 GTM Engineer, and 10 US-based Account Executives. You will report to Orian, Marketing Director
• What success looks like after 90 days:
• You will own a successful webinar program, leveraging the content team to find an appealing angle, and BDRs’ networks and automated emails to drive attendance
• You will have partnered with local sales teams to create pipeline through vertical outbound campaigns, around compliance or industry-specific needs
• You’ve tested new channels and gained knowledge of what works best to generate pipeline in the US for our ICPs
• Collaborate closely with design and PMM teams to deliver campaigns, with ops to measure results, and with sales teams for lead activation
• Plan and execute on multi-channel demand generation programs across paid channels, webinars, events, associations (e.g. ISACs), and account-based marketing initiatives
• Nurture and manage external agencies and freelancers while directly overseeing program budgets to optimize cost per opportunity
• Develop and manage campaigns targeting both technical champions and business decision-makers across different industry verticals
• Partner with sales and BDR teams to ensure smooth lead activation and create playbooks for outbound campaigns
• You'll work with a best-in-class tech stack including HubSpot, Customer.io, Lemlist, Clay, and Livestorm
• You will gain access to a world-class GTM stack, coaching and support from tenured GTM and data leaders, a very tech-savvy team, and unique data activation tactics thanks to our Good Samaritan alerting program

• 1. Video call with a Talent Acquisition team member
• To discover your professional background and evaluate if there could be a mutual match
• 2. Team interview: Meet the team and/or your future manager
• To know more about yourself and your achievements
• 3. Business case
• To work at home and to present to the team
• Objective: to evaluate your skills for the position and project yourself into the role
• 4. Final interview with the CMO
• Carole will detail our company’s vision and ambitions for the next couple of years