Brand Marketing Coordinator, Tecovas
$65-70k
+ Bonus Program
More information about location
Online cowboy boots retailer
Be an early applicant
Online cowboy boots retailer
501-1000 employees
Be an early applicant
$65-70k
+ Bonus Program
More information about location
501-1000 employees
Company mission
To be the most beloved heritage western brand in the world by creating unparalleled products, experiences, and joy for everyone who crosses our path.
Role
Who you are
- 1–2 years of experience in marketing, project coordination, or a related role; agency or brand-side experience is welcome
- Experience working with project management tools; Monday.com experience is a plus
- Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines at once
- Strong written and verbal communication skills and comfort working across creative, retail, product, merchandising, and digital teams
- High attention to detail and a consistent focus on strong execution
- You’re proactive and resourceful. You know how to find answers, ask thoughtful questions, and keep work moving without waiting to be told what comes next
- You’re a clear communicator who helps teams stay aligned on the details that matter
- You’re highly organized and comfortable managing multiple moving pieces at once
- You’re collaborative and build strong working relationships across teams and functions
- You’re adaptable when timelines or priorities change and can quickly translate those changes into an updated plan
- You care about the quality of the work and bring a mindset of continuous improvement to how things get done
What the job involves
- Tecovas is looking for a Brand Marketing Coordinator to support the execution of omni-channel marketing campaigns across product, retail, and partnerships
- Reporting directly to the Senior Manager of Brand Marketing, you will sit at the center of our marketing operation - keeping briefs moving, creative on track, and stakeholders aligned across every program we run
- As the Brand Marketing Coordinator, you will proactively source key information across the organization to inform marketing briefs, and support our growing our integrated marketing programming, as well as always-on product marketing storytelling
- Campaign Execution Support
- Support omni-channel campaign execution by managing detailed inputs from brand, product, and web teams; ensure briefs are submitted in alignment with business goals and timelines
- Maintain and update campaign calendars, tracking key dates, deliverables, and changes to keep stakeholders aligned
- Oversee logistics for seasonal campaigns, always-on product storytelling, retail events, and partnerships, including communications and briefs
- Support in building omni-channel marketing plans for key marketing initiatives including partnerships, ambassadors, NSOs, growth categories
- Product & Retail Marketing Support
- Develop product briefs during sprint cycles and for ongoing product category storytelling
- Track and manage product launch timelines, including date changes or drops, and update marketing plans accordingly
- Own communications for New Store Openings (NSOs), partnering closely with the retail team
- Build and deliver retail communication plans, ensuring alignment between retail initiatives and brand campaigns
- Partnerships Marketing Support
- Support the development and delivery of partnership review decks, making content edits and ensuring presentations are accurate and up to date
- Manage the entry, tracking, and delivery of creative requests in project management tools for all partnership initiatives
- Proactively source accurate information to support campaign execution and ensure all materials are delivered on schedule
- Cross-Functional Coordination
- Assist as a liaison between Brand Marketing, Partnerships, and Retail Marketing teams, ensuring clear communication and detail management across programs
- Partner with Merchandising and Brand Marketing teams to capture product changes, incorporate details into briefs and the marketing calendar, and build briefs that support always-on product category storytelling
- Support building marketing briefs by working with cross-functional teams to review and incorporate the right information before briefs are submitted to creative
- Project Management Support
- Assist in assigning creative tasks to the design team in Monday.com, ensuring briefs are delivered with enough lead time and that finished assets reach channel leads on schedule
- Monitor task status across active projects, flag delays proactively, and keep project boards current so deliverables stay on track
- Track timelines, dependencies, and deliverables across marketing, creative, and retail teams to keep work moving smoothly
- Manage the entry, tracking, and delivery of creative requests in Monday.com for all ad hoc initiatives
Our take
Cowboy boots are timeless - an icon of American fashion that has endured through the ages. But Tecovas aims to bring them into the 21st Century with an online retail model that doesn’t skimp on quality.
Its boots are traditionally made at a veteran boot factory in Léon, Mexico, with over 200 steps in the process, but Tecovas’ straight-to-consumer model allows the company to bypass middle-party retailers and knock nearly $100 off the average price points of their boots.
It’s the first company to offer this sort of model for this product, and has upended a billion-dollar industry in doing so. Its initial success has helped it to open 13 physical stores in Texas, the state with the biggest market for cowboy boots. But over 70% of Tecovas’s sales come from other states, allowing the company to essentially create new markets where other brands that only operated in brick-and-mortar stores are unable to compete.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$56m
SERIES C
Feb 2020
$15m
SERIES B
Total funding: $105.4m
Company benefits
- We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
- Paid Parental Leave
- Flexible PTO policy
- Corporate wellness program
- Generous employee discounts!
Company HQ
Bouldin Creek, Austin, TX
Leadership
Paul Hedrick
(Founder & Executive Chairman)Former Trader Assistant at Belvedere and Business Analyst at McKinsey.
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