Growth Marketing Manager, Gousto
Referral Programme
1-2 days a week in office (Shepherd's Bush, London)
Recipe boxes delivered to your door
Job no longer available
Recipe boxes delivered to your door
1001+ employees
Job no longer available
1-2 days a week in office (Shepherd's Bush, London)
1001+ employees
Company mission
To be the most-loved way to eat dinner.
Role
Who you are
- Strong experience in growth marketing, CRM, product marketing, customer acquisition, or customer retention roles
- Are commercially minded, with a knack for weighing trade-offs and identifying high-impact opportunities
- Can design and interpret A/B tests and use data to inform decisions
- Have experience working on or scaling referral programmes in a DTC environment
- Have hands-on CRM experience, ideally with platforms like Braze (or similar ESPs)
- Have experience launching and optimising insight-led campaigns that deliver business results
- Are proactive, organised, and action-oriented; you enjoy making things happen at pace
- Have a track record of successfully leading cross-functional projects, driving alignment and holding others accountable
- Are passionate about creating exceptional customer experiences
What the job involves
- Here at Gousto, we have an incredibly exciting opportunity for a Growth Marketing Manager to own our Refer-a-Friend (RAF) programme, our largest acquisition channel. This is a high-impact role, reporting into the Senior Growth Manager and sitting within the Retention team, where your mission will be to grow our customer base by empowering our existing customers to refer their friends
- You’ll work cross-functionally with stakeholders across acquisition, digital product, creative, analytics, brand, and finance to optimise the referral experience, drive channel performance, and maximise long-term customer value
- This is a unique opportunity to lead the strategic direction of our referral programme, owning the roadmap, offers, testing, and performance, and play a critical role in helping more households enjoy the magic of Gousto
- Referral programme ownership: Lead and scale our RAF programme with a sharp focus on both customer experience and commercial performance
- Customer communications (CRM): Build and test compelling comms journeys across email, push, in-app, and other channels to drive engagement, referrals, and friend conversion
- Campaign management: Develop and execute seasonal and always-on referral campaigns, collaborating with Brand, Creative, Legal and Tech to bring initiatives to life
- Commercial performance: Own referral offers and budget trade-offs, balancing discount value with customer retention and profitability
- Referral customer value: Optimise the lifetime value of referred customers through insight-driven improvements to targeting, messaging, and discounts
- Digital Product partnership: Collaborate with Product Managers in the Activate Tribe to identify and execute on product opportunities that improve the RAF journey end-to-end
- Experimentation & insight: Design and run A/B tests, conduct post-campaign analysis, and extract actionable insights to inform future growth
- Forecasting & reporting: Track performance, forecast sign-ups and orders, and confidently communicate programme impact across the business
Salary benchmarks
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 60 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 13 rounds)
Feb 2023
$66.9m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $377.3m
Company benefits
- Life assurance
- Cycle to work scheme
- Employee Assistance Programme
- Interest free loan to spend on the latest tech
- Referral scheme
- 25 days holiday (excl. bank holidays), + a holiday day added each year (up to 30 days), + buy up to 5 days extra holiday
- 40% Gousto discount, 15% for friends and family, and first box free
- Digital GP & wellbeing apps
- Private healthcare
- Discounted gym membership
- Company pension
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Company HQ
Hammersmith, London, UK
Articles
Leadership
Timo Boldt
(Founder & CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
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