Senior Acquisition Manager, Magic Spoon
Social & Pay-Per-Click
$100-145k
+ Equity
Days in office - Tu/Wed/Th
3 days a week in office (Tribeca, NY)
Healthy and tasty cereal for adults
Job no longer available
Healthy and tasty cereal for adults
21-100 employees
Job no longer available
$100-145k
+ Equity
Days in office - Tu/Wed/Th
3 days a week in office (Tribeca, NY)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- The ideal candidate possesses a proven track record in building and managing PPC and Paid Social programs, with a keen focus on driving impactful revenue outcomes
- A minimum of 5+ years demonstrable hands-on experience, with a proven track record of scaling and optimizing both Paid Social (FB, TikTok) and Paid Search programs (Google, Bing)
- Experience working in a CPG eCommerce environment is essential
- Proven track record of managing media budget to revenue goals and efficiency metrics
- Deep hands-on-keyboard experience in Google Ads, Meta Ads Manager, and TikTok Ads
- You have deep expertise in Google Analytics, CRO, and A/B Testing
- Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights
- Confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders
- Experience and enthusiasm for collaboration with cross-functional teams and forming successful relationships with stakeholders throughout the company
- A constant learner, with strong knowledge of the media landscape, online advertising industry trends and applying best practices
- Strategic thinker as well as an agile executer who is able to pivot quickly
- Ability to manage external agencies and vendors to drive best-in-class execution
What the job involves
- We are seeking a highly analytical and technically adept paid media expert (Social & PPC) to join our Growth team
- As Senior Acquisition Manager you will spearhead our PPC and Paid Social programs, taking charge of campaign creation, management, and optimization to meet and exceed growth targets
- Reporting to the Head of Growth, you will collaborate with internal creative team and external creative agencies
- Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
- Effectively manage and optimize our advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs
- Develop Google and Social Media strategies and plans with responsibility to execute the plans through a mix of direct “hands on keyboard” and the management of external advertising agencies
- Collaborate with internal creative team and external creative agencies for consistent ad creative development driven by both qualitative and quantitative creative insights
- Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation
- Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc
- Build and develop strong relationships with platform partners (Such as Google & Meta) and develop joint roadmaps to hit targets
- Develop a deep understanding of our data and metrics, testing and iterating to instill analytical rigor as the basis for decision-making
- Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance and identify growth opportunities
- Recommend landing page strategies and provide consultation on landing page planning and optimizations
- Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders
- Promote a culture of development and learning. Identifying key skill/knowledge gaps in the team and supporting training
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
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