CRM Marketing Technologist, Babylist
$94.7-150k
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$94.7-150k
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You have 5+ years of experience on a CRM marketing team, with a track record of owning complex lifecycle initiatives from strategy through execution — not just executing tasks handed to you
- You’re a technical builder — you know how to design advanced journeys, build audience logic, and construct conditional flows inside an ESP like Iterable, and you’re comfortable leading technical discovery before the first line of a brief is written
- You’ve used AI to meaningfully scale CRM programs — in execution, QA, audience logic, or workflow automation — and you can point to specific things you built or shipped
- You operate well in ambiguity. You can translate a vague product marketing problem into a clear lifecycle strategy, identify the right technical approach, and document the tradeoffs before you build
- You’re self-directed and detail-oriented, with the communication skills to work fluidly across Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering without needing a lot of process scaffolding
What the job involves
- The CRM Marketing Technologist is an individual contributor who owns complex lifecycle and CRM initiatives from strategy through execution — leading technical discovery, designing scalable solutions, and building high-quality programs across email, push, SMS, and in-app
- This role sits at the intersection of lifecycle strategy, product marketing, and CRM technology, acting as both a strategic partner and hands-on expert within a remote, cross-functional team
- You will work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering to define the approach, build the infrastructure, and continuously raise the quality and efficiency of Babylist’s CRM programs
- Own end-to-end execution across email, mobile messaging (push/SMS), and in-app
- Ensure accuracy, quality, deliverability, and compliance across all executions
- Build, maintain, and evolve AI-assisted workflows across copy drafting, QA, audience logic, and campaign setup—continuously raising the quality floor while reducing manual effort
- Identify and implement AI and automation tools that reduce manual effort across the execution lifecycle, and serve as the team’s internal expert on what’s possible
- Partner with Product and Engineering pods to streamline how CRM execution integrates with their workflows—ensuring fast, clean handoffs and reducing friction at every step
- Lead technical discovery and shaping for complex lifecycle use cases
- Design scalable journeys, audience logic, personalization frameworks, and channel orchestration
- Evaluate CRM platform capabilities and constraints to recommend the right technical approach
- Document requirements, assumptions, and tradeoffs before build
- Own CRM strategy for complex product marketing initiatives, including launches, feature adoption, and behavioral education
- Translate ambiguous product marketing problems into clear lifecycle strategies, audience frameworks, and messaging approaches
- Partner with cross-functional teams to define goals, success metrics, and lifecycle touchpoints
- Read and interpret CRM performance metrics and audience health signals
- Turn insights into clear, actionable recommendations to improve lifecycle and product outcomes
- Support testing and experimentation to continuously evolve CRM strategies
- Work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering partners
- Maintain high standards for QA, documentation, and platform hygiene
- Identify opportunities to improve CRM processes, tooling, and execution efficiency
Application process
- Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription
- Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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