Content Marketing Manager, Bitwave

Salary not provided

HTML

Hubspot

Wordpress

ChatGPT

Senior and Expert level

Remote from US

Digital asset management platform

Be an early applicant

Digital asset management platform

21-100 employees

FintechB2BCryptocurrencyEnterpriseFinancial ServicesBlockchain

Be an early applicant

Salary not provided

HTML

Hubspot

Wordpress

ChatGPT

Senior and Expert level

Remote from US

21-100 employees

FintechB2BCryptocurrencyEnterpriseFinancial ServicesBlockchain

Company mission

To enable any enterprise, business, non-profit, or government to work with digital assets, and take more direct control over their financial future, bypassing traditional financial institutions and investment banks.

Job

Company

Role

Who you are

We are looking for a talented Content Marketing Manager with experience in the crypto/blockchain or web3 finance space to help lead our content engine into its next phase
5+ years of content marketing experience in one of more of the following areas: crypto, blockchain, fintech, or accounting/enterprise SaaS
Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
Strong understanding of SEO fundamentals, content analytics, and web publishing
Experience using Hubspot, WordPress, Google Search Console, basic HTML, and other similar tools
Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
Experience working with freelancers or agencies
Prior exposure to creating educational content or working within CPE-based learning platforms
Comfort producing short-form video or social content (even if not the primary focus)
Prior understanding of Bitwave’s ICPs — finance and accounting teams in digital asset environments

What the job involves

This role will sit at the center of our marketing efforts — creating and managing the content that fuels our demand generation, supports our product positioning, and drives discoverability across emerging AI and search surfaces
As a small company (less than 50 employees) this role requires a degree of flexibility in your day-to-day responsibilities, a high level of organization and the ability to be self-directed
We’re looking for someone who loves translating complex topics into clear, valuable content — and who’s ready to experiment with new forms of distribution, from SEO to LLM optimization
Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more
Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social)
Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives
Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production
Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g. ChatGPT, Perplexity, etc.)
Build and refine SEO strategy, conduct keyword research, and track organic performance
Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use
Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials

Our take

As the popularity of cryptocurrency and other digital assets increases, businesses need ways to manage them. Bitwave supplies a host of solutions for accounting and bookkeeping with crypto, as well as other digital asset management tools.

Bitwave is the first platform of its kind, supporting the decentralized finance revolution through its bridge-building between crypto and traditional finance practices. With it, businesses can bring digital assets onto their balance sheets assured in the knowledge that they are remaining compliant and not impacting the quality of their existing accounting.

The company has earned itself a host of clients including leading digital asset native and Fortune 500 companies like OpenSea, Compound, and Polygon. It has also raised significant funding that will support the launch of its "Bitwave Institutional" product, targeted to clients who are typically exposed to large amounts of risk.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Dec 2022

$15m

SERIES A

Aug 2021

$7.3m

SEED

Total funding: $22.3m

Company benefits

Medical, Dental, Vision
Full Remote Work Setup
401k
Unlimited PTO

Company HQ

SoMa, San Francisco, CA

Leadership

Patrick White

(CEO)

Former Chief Architect and Principal Engineer of Spark at Cisco. Co-founder and former CEO of Ally Software. Also founded Fortify Software.

Amy Kalnoki

(COO)

Former Growth Team Lead at Cisco. Worked in Sales and as Chief Customer Officer at Synata, where they were a member of the Founding Team.

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