Marketing Operations Associate, PlayVS

• This role is ideal for someone who is hands-on, organized, and excited to build real-world experience in email marketing, SEO, paid social, and campaign execution
• 4 - 6 years of experience in digital marketing, demand generation, or marketing operations
• Hands-on experience with Salesforce Marketing Cloud, or comparable email marketing tools
• Familiarity with SEO principles and paid social advertising basics
• Familiarity with Google Analytics, SEMrush, or paid ad managers (Google Ads, LinkedIn, Meta)
• Detail-oriented with strong project coordination and time management skills
• Comfortable working with tools like Google Sheets/Excel, campaign tracking systems, and basic analytics platforms
• Eagerness to learn, adapt, and contribute in a fast-paced, cross-functional environment

Desirable

• We’re looking for a Marketing Operations Associate to bring demand generation to our growing strategic marketing team
• You’ll support cross-functional marketing programs with a focus on delivering high-quality, data-driven campaigns through Salesforce Marketing Cloud and other digital channels for our Collegiate, Scholastic, and Gaming Curriculum businesses
• This is a great opportunity to grow your skills across the entire marketing funnel while working alongside a collaborative and experienced team
• You'll build, test, and launch rich email campaigns and customer journeys using Salesforce Marketing Cloud
• Manage and update email templates, content blocks, and audience segments
• Assist with campaign QA, deliverability checks, and performance tracking
• Ensure all campaigns follow compliance and brand standards
• Lead SEO efforts, including keyword research, on-page updates, and coordinating website & content optimizations
• Assist in the setup and tracking of lead-generating paid social campaigns, including integrating static and video content, across platforms such as Google Ads, LinkedIn, and Meta Business Suite
• Coordinate with internal stakeholders (content, design, product) to gather assets and keep campaign timelines on track
• Help maintain campaign calendars, performance dashboards, and process documentation
• Assist in compiling and analyzing campaign metrics across email, social, and web